TRINITY, N.C., July 30, 2012 /PRNewswire/ -- Sealy, Inc. (NYSE:
ZZ), one of the largest bedding producers in the world, today
announced the national launch of the G.S. Stearns™ collection by
Stearns & Foster.® The new line features a beautiful new
aesthetic merging timelessness with a modern touch and incorporates
the finest in materials and craftsmanship that is expected from
Stearns & Foster.
"The G.S. Stearns line brings Stearns & Foster's rich
history of quality to consumers looking for a more contemporary
finish," said Jodi Allen, chief
marketing officer. "The new line is a natural evolution of
the brand that was founded as a carriage seat 165 years ago and
continues to bring the most luxurious sleep experience to consumers
with modern tastes."
In addition to a fresh aesthetic, the new G.S. Stearns line utilizes some of the finest
materials from around the world including silk, cashmere,
New Zealand wool and latex. The
collection also integrates luxury features like a hand-tufted outer
quilt and a fully upholstered hand-tufted inner cushion that
features layers of ultra-premium materials to provide unparalleled
comfort and support.
As with all Stearns & Foster mattresses, only the most
skilled craftsmen qualify each year to make the luxury mattresses.
And because of the meticulous attention to detail, it takes twice
as long to produce a G.S. Stearns
than the average mattress.
The new G.S. Stearns line is
currently available at select retailers. For more information,
visit, Sealy.com.
About Sealy
Sealy owns one of the largest bedding brands in the world,
with sales of $1.2 billion in fiscal
2011. The Company manufactures and markets a broad range of
mattresses and foundations under the Sealy(R), Sealy
Posturepedic(R), Optimum (TM) by Sealy Posturepedic, Stearns &
Foster(R), and Bassett(R) brands. Sealy operates 25 plants in
North America, and has the largest
market share and highest consumer awareness of any bedding brand on
the continent. In the United
States, Sealy sells its products to approximately 3,000
customers with more than 7,000 retail outlets. Sealy is also a
leading supplier to the hospitality industry. For more information,
please visit www.sealy.com.
Media Contact: Jenny Sherman
Jenny.Sherman@mslgroup.com
312-861-5257
SOURCE Sealy, Inc.