AMDL Inc. Introduces New Brand Name for Its DR-70 (FDP) In Vitro Diagnostic Cancer Test
July 08 2009 - 9:00AM
PR Newswire (US)
TUSTIN, Calif., July 8 /PRNewswire-FirstCall/ -- AMDL Inc. (NYSE
Alternext US: ADL), a US-based pharmaceutical company with major
operations in China, announced today the launch of a new brand name
for its DR-70 (FDP) in vitro diagnostic cancer test. With today's
announcement, AMDL will manufacture, market, and sell DR-70 under
the more consumer-friendly, trademarked brand name Onko-Sure(TM).
Coinciding with the adoption of the new Onko-Sure(TM) brand name,
AMDL also announces the successful completion of its annual ISO
inspection of its Tustin, CA-based manufacturing facilities and
receivership of its International Regulatory Compliance
Re-certification IS0 13485:2003 for the international production of
its Onko-Sure(TM) IVD cancer test. Mr. Douglas MacLellan, Chairman
and CEO of AMDL stated, "Over the past six months AMDL has been
executing a very aggressive commercialization strategy for DR-70,
which is progressing at a faster pace than originally expected.
With several key distribution and collaboration partnerships under
our belt, and more in the pipeline, we feel timing is optimal to
establish a uniform and more consumer-friendly brand name for
DR-70. The Onko-Sure(TM) identity represents a key milestone in
AMDL's strategy for building and harmonizing an international
business for this invaluable asset. We want Onko-Sure(TM) to become
the undisputed #1 global brand for in vitro diagnostic cancer
testing." In the Company's view, the Onko-Sure(TM) brand offers a
clearer and more concise descriptor of AMDL's IVD test,
communicating it as a high quality, innovative consumer cancer
test. The Company is also instilling a new tag line -- "The Power
of Knowing" -- which communicates to cancer patients and their
physicians the test is effective in assessing the importance of
knowing whether a patient's cancer is progressing during treatment
or is in remission. AMDL's Onko-Sure(TM) in vitro diagnostic test
enables physicians and their patients to effectively monitor and/or
detect solid tumor cancers by measuring the accumulation of
specific breakdown products in the blood called Fibrin and
Fibrinogen Degradation Products (FDP). The product is researched,
developed and manufactured in AMDL's Tustin, California-based
facilities and sold to 3rd party distributors, which then sell
directly to CLIA-certified reference laboratories in the US as well
as clinical reference labs, hospital labs and physician-operated
labs in the international market. The test is approved by the US
Food and Drug Administration (US FDA) for the monitoring of
colorectal cancer and by Health and Canada as a lung cancer
detection and monitoring tool. In addition the test is approved in
Australia, Taiwan and Europe, where it has obtained the CE mark
approval, as a general cancer screen. Throughout FY2009 AMDL
continues to expand product commercialization into international
markets based on other pending regulatory approvals. AMDL also
plans to file for marketing approvals in other areas of the globe.
Commercialization of Onko-Sure(TM) In 2009 the Company initiated an
aggressive international commercialization plan for the
Onko-Sure(TM) cancer test and has long-term plans to grow its IVD
division into a multi-million dollar operation that complements its
strong China-based pharmaceuticals division. Mr. MacLellan
continued, "We have achieved multiple key milestones this year that
have never before been set in our IVD division. The adoption of the
new Onko-Sure(TM) brand, combined with on-going program investments
such that include collaboration with Mayo Clinic and the signing of
various marketing, distribution and sales partnerships, reinforces
the Company's commitment to growing our Tustin operations and
ultimately achieving profitability." AMDL continues its financing
efforts with the goal of raising R&D expenditures on key
business divisions. For additional information on AMDL, its latest
business developments and portfolio of products, visit the
Company's corporate website at http://www.amdl.com/ or contact
Kristine Szarkowitz at or 1.206.310.5323. About AMDL: Headquartered
in Tustin, CA with operations in China, AMDL Inc., along with its
subsidiary Jade Pharmaceutical Inc. (JPI), is a pharmaceutical
company devoted to the research, development, manufacturing, and
marketing of diagnostic, pharmaceutical, nutritional supplement,
and cosmetic products. The Company employs over 510 people in the
U.S. and China. Forward Looking Statements: Safe Harbor Statement
under the Private Securities Litigation Reform Act of 1995: The
statements contained in this document include certain predictions
and projections that may be considered forward-looking statements
under securities law. These statements involve a number of
important risks and uncertainties that could cause actual results
to differ materially including, but not limited to, the performance
of joint venture partners, as well as other economic, competitive
and technological factors involving the Company's operations,
markets, services, products, and prices. With respect to AMDL Inc.,
except for the historical information contained herein, the matters
discussed in this document are forward-looking statements involving
risks and uncertainties that could cause actual results to differ
materially from those in such forward-looking statements. AMDL
Contact: Kristine Szarkowitz Director-Investor Relations (Tel:)
206.310.5323 DATASOURCE: AMDL Inc. CONTACT: Kristine Szarkowitz,
Director-Investor Relations of AMDL Inc., +1-206-310-5323, Web
Site: http://www.amdl.com/
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