The Experiential Agency, Major National Special Events Firm, Completes Public Offering Through Reverse Merger Raises $500,000 in Working Capital, Announces Private Placement to Make Strategic Acquisitions in the New Event Economy CHICAGO, March 8 /PRNewswire/ -- The Experiential Agency (XA), formerly G/M Productions, Inc., an Illinois Corporation, and a major national special events firm that serves many Fortune 500 companies, today announced that through a reverse merger XA has become a publicly-traded company on the NASDAQ over-the-counter market under the symbol EXAG.OB. Trading under the new stock symbol began on February 2, 2004. In consideration of the reverse merger transaction XA received $500,000 in working capital and currently has 57,540,016 shares of issued and outstanding common stock. The Company anticipates a private placement in the near future. The new placement will be used to raise additional capital to fund the Company's strategic acquisitions. Chief Executive Officer Frank Goldstin, who founded the company in 1989, said, "We have simply been wowed by the event economy. We have seen tremendous demand for our events and our marketing services as the event economy really took hold and blossomed in recent years. Now asa public company we can ride the next wave of that economy, expand our event services through strategic acquisitions, and better serve our major corporate clients." In 2003, XA was ranked one of the "Top 50 Powerhouse Event Companies in the World" by Special Events Magazine, as well as one of the "Top Event Marketing Agencies" by Event Marketer Magazine. Today, XA is focused on taking major corporate meetings and product marketing events to new levels of audience experience through sensory marketing -- touch, taste, sight, sound, and smell. This sensory marketing capability enables audiences to "live the event" - not just hear or see a business message. The XA team has been the creative force behind prestigious live, sensory events for clients such as McDonald's Corporation, Song Airlines, Salvatore Ferragamo, Vogue, W Hotels and ABN AMRO. "We are a creative organization in a dynamic industry that demands cutting-edge thinking and high-quality execution," Goldstin said. "The event economy is all about experience. It is really through what you can not only see and hear, but what you touch, taste, and smell, that you learn and grow as a person. Our events are sensory expanding and are highly successful for our clients, which in turn makesXA successful and the major special events firm of choice for many Fortune 500 companies." The Experiential Agency, with offices in Chicago, Los Angeles, and New York, is a leading provider of event services for corporations, associations, and other organizations in the United States and internationally. The firm is vertically integrated to offer clients a single source solution for their business communications and event management needs. The firm's services include event marketing, design and production, meetings, conferences and trade shows, entertainment and show production, business theater, mobile marketing, audio/visual production, and logistics management. Additional information on XA can found at http://www.expagency.com/. This Press Release contains certain forward-looking statements regarding future circumstances. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those contemplated in such forward-looking statements, including in particular the risks and uncertainties described in the Company's SEC filings. The Company undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof. DATASOURCE: The Experiential Agency CONTACT: Scott Tagliarino of Rubenstein Associates, Inc. Public Relations, +1-212-843-8000, for The Experiential Agency Web site: http://www.expagency.com/

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