The Experiential Agency(TM) Leading the New Event Economy
March 22 2004 - 10:24AM
PR Newswire (US)
The Experiential Agency(TM) Leading the New Event Economy CHICAGO,
March 22 /PRNewswire-FirstCall/ -- The Experiential Agency(TM) (XA)
, announced today that expectations for the event industry are
looking up as corporations seek new strategies to deliver their
corporate branding messages. XA CEO Frank Goldstin reports, "We
have had an increase of 20% over 2003 bookings in new client
acquisitions. This is in great part due to our clients having
revised the distribution of their marketing budgets, not
necessarily increasing them. They are finding that the audience
impressions of branding messages are greater when delivered via
dynamic memorable experiences and are trimming their more
traditional advertising and marketing schedules to maximize their
return on investment dollars." The Experiential Agency is leading
the $130 billion dollar industry with its evolution from a
privately-held production company to a publicly-traded corporation.
The agency's recent client acquisitions include: UNICEF, Olympus,
Salvatore Ferragamo and Eurex. 2004 UNICEF Designs of Hope Gala --
XA was the event agency of record for the March 14, 2004 gala
evening. Set at the Intercontinental Hotel in Chicago the Gala
Dinner Reception included a live and silent auction, and
performances by The River North Dance Company and headline artist
India Arie. Olympus -- XA was contracted by the company to make its
first major sponsorship of the 2004 New York City Fashion Week
event memorable for visitors to this high profile industry show. XA
working with Thom Filicia, (Queer Eye for the Straight Guy
designer) elevated the new Olympus camera to the status of a
"fashion accessory". Salvatore Ferragamo New York City Flagship
Store -- XA launched the newly designed Boutique with a private
evening reception of music and fashion that engaged and entertained
the select audience of customers and celebrities. Eurex -- XA was
engaged by Eurex (created by Deutsche Borse AG and the Swiss
Exchange in December 1996) to mountan international road show in
September 2003 to build awareness of the fully electronic exchange
and its services. The markets visited were Chicago, New York,
London and Frankfurt In 2003, XA was ranked one of the "Top 50
Powerhouse Event Companies in the World" by Special Events
Magazine. Also in 2003, XA made "The List" of the top Event
Marketing Agencies by Event Marketer Magazine. XA has full service
offices in Chicago, New York and Los Angeles, is a leading provider
of event services for corporations, associations, and other
organizations in the United States and internationally. The firm is
vertically integrated to offer clients a single source solution for
their business communications and event management needs. The
firm's services include event marketing, design and production,
meetings, conferences, trade shows and entertainment. Additional
information can be found on the company website at
http://www.experientialagency.com/. This Press Release contains
certain forward-looking statements regarding future circumstances.
These forward-looking statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those contemplated in such forward-looking statements,
including in particular the risks and uncertainties described in
the Company's SEC filings. The Company undertakes no obligation to
publicly release any revisions to these forward-looking statements
to reflect events or circumstances after the date hereof.
DATASOURCE: The Experiential Agency CONTACT: Pat Gitt, Public
Relations of Rubenstein Associates, Inc., +1-212-843-8038, for The
Experiential Agency Web site: http://www.experientialagency.com/
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