The Experiential Agency(TM) Stages Three-City Premiere for Emirates
April 27 2004 - 4:11PM
PR Newswire (US)
The Experiential Agency(TM) Stages Three-City Premiere for Emirates
Airline Showcases New Non-Stop Flights Between New York and Dubai
CHICAGO, April 27 /PRNewswire-FirstCall/ -- The Experiential
Agency(TM) (BULLETIN BOARD: EXAG) (XA) announced today that it was
selected by Emirates Airline to manage the creative staging of its
three-city premiere in Washington D.C., Boston, MA and New York
City to launch the carrier's new non-stop daily services between
New York 's JFK Airport and Dubai. The new Emirates route starts
operating on June 1st. The three-city premiere began on April 15th
in Washington, D.C. and will culminate in a two-day event in New
York City on April 28th-29th. The kick-off events, hosted by
celebrity emcee Forrest Sawyer, were designed to familiarize East
Coast travel professionals with Emirates' first passenger route to
the Americas and to showcase the cosmopolitan nature of Dubai.
Since the beginning of 2003, Emirates' network has extended to 13
new cities in North America, Europe, Asia-Pacific, India and
Africa. The airline now serves a 75-destination network. "This
series of events was created around the Emirates theme of 'Keep
Discovering,'" said The Experiential Agency CEO Frank Goldstin. "To
bring the new exciting service and destination to life, visuals and
music were developed to communicate the dynamism, international
sophistication and international atmosphere of ultra-modern Dubai.
From information to food and beverages, guests were immersed in the
multi-cultural ethnic flavor of both Dubai and Emirates Airline."
Nigel Page, Emirates' Senior Vice President Commercial Operations,
The Americas said: "Emirates and Dubai International Airport will
offer travellers from America a convenient way to fly to the Middle
East and beyond, including destinations on the Indian subcontinent,
Africa, Asia Pacific and the Far East. These premieres are
showcasing Emirates' global reach and previewing the high-quality
flying experience that is our trademark." XA has full service
offices in Chicago, New York and Los Angeles and provides
corporations and highly visible brands with comprehensive Event
Marketing, Design and Production Services. Since 1989, Goldstin and
his team have been the creative force behind prestigious, national
projects for clients such as The NBA, McDonald's Corporation, Song
Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels and
ABN AMRO. In 2003, XA was ranked one of the "Top 50 Powerhouse
Event Companies in the World" by Special Events Magazine. In 2004,
XA made "The List" of the top Event Marketing Agencies by Event
Marketer Magazine. This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. In particular, when used in the preceding
discussion, the words "believes," "expects," "intends," "will,"
"anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning
of the Act and are subject to the safe harbor created by the Act.
Except for historical information, all of the statements,
expectations and assumptions contained in the foregoing are
forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by
management are not necessarily the most likely and may not
materialize. In addition, other important factors that could cause
actual results to differ materially include the following: business
conditions and the amount of growth in the company's industry and
general economy; competitive factors; ability to attract and retain
personnel; the price of the Company's stock; and the risk factors
set forth from time to time in the Company's SEC reports, including
but not limited to its annual report on Form 10-KSB; its quarterly
reports on Forms 10-QSB; and any reports on Form 8-K. The
Experiential Agency, Inc. takes no obligation to update or correct
forward-looking statements and also takes no obligation to update
or correct information prepared by third parties, which is not paid
for by the Company. DATASOURCE: The Experiential Agency CONTACT:
Public Relations - Pat Gitt of Rubenstein Associates, Inc.,
+1-212-843-8038, for The Experiential Agency
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