The Experiential Agency to Produce the R&D 100 Awards for R&D Magazine Event Recognizes Significant Products Introduced to the Technology Marketplace CHICAGO, Oct. 14 /PRNewswire-FirstCall/ -- The Experiential Agency, Inc. (XA) (OTC BB: EXAG), a major national event marketing firm that serves many Fortune 500 companies, today announced it has been named event agency of record to produce The R&D Awards in Chicago, an event sponsored by R&D Magazine. This invitation-only event will take place today at the Navy Pier Grand Ballroom and is expected to have more than 1,500 guests in attendance. About XA XA has full service offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World." About R&D Magazine For more than 40 years, R&D Magazine has been informing researchers in industry, government, and academic laboratories. The more than 100,000 subscribers to R&D Magazine constitute the leadership elite of the North American research infrastructure. R&D Magazine is a Cahners Business Information publication. This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. The Experiential Agency, Inc. (OTC BB: EXAG) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company. For more information, please contact: XA Lara Shipp 312-397-9100 ext. 2399 Investor Relations Truc N. Nguyen VP, Investor Relations Stern & Co. 212-888-0044 Media Relations Stan Froelich VP, Media Relations Stern & Co. 212-888-0044 DATASOURCE: The Experiential Agency, Inc. CONTACT: Lara Shipp of XA, +1-312-397-9100, ext. 2399, or ; or Investor Relations, Truc N. Nguyen, VP, Investor Relations, +1-212-888-0044, or , or Media Relations, Stan Froelich, VP, Media Relations, +1-212-888-0044, or , both of Stern & Co. Web site: http://www.expagency.com/

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