Los Angeles Times Investing More Than $10 Million in 2005 on Advertising and Direct Marketing
April 11 2005 - 4:00PM
PR Newswire (US)
Los Angeles Times Investing More Than $10 Million in 2005 on
Advertising and Direct Marketing Investment Includes New $2.5
Million Multimedia Advertising Campaign Launched in March LOS
ANGELES, April 11 /PRNewswire/ -- The Los Angeles Times announced
today that it is investing more than $10 million during 2005 on a
comprehensive consumer marketing campaign to increase circulation
and readership. The program kicks off with a new $2.5 million
advertising campaign that started March 28, inviting Southern
Californians to "Find yourself in The Times." An additional $8
million is being spent during the year on database/direct marketing
targeting new readers. The advertising campaign uses multiple media
channels including radio spots on 13 stations; television,
in-paper, online and kiosk ads; direct mail; telesales and customer
service outreach. The market-wide advertisements promote The Times'
value as a source of award-winning hard news reporting,
authoritative information about entertainment choices, and valuable
shopping tips. "The Los Angeles Times delivers the largest audience
in Southern California with an average daily readership of 2.4
million adults and 3.5 million on Sunday. We are highly focused on
strengthening this market position," said Jeff Johnson, Los Angeles
Times executive vice president and general manager and incoming
publisher. "The new advertising campaign is part of a long-term
commitment to quality readership by connecting Southern
Californians to the paper's unique content, relevance and
award-winning journalism." The Los Angeles Times, a Tribune
Publishing company, is the largest metropolitan daily newspaper in
the country and the winner of 37 Pulitzer Prizes, including two
this year. The Times publishes five daily regional editions,
including the Los Angeles metropolitan area, Orange and Ventura
counties, the San Fernando Valley, and an Inland Empire edition
covering Riverside and San Bernardino counties as well as a
National edition. Additional information about The Times is
available at http://www.latimes.com/mediacenter. DATASOURCE: Los
Angeles Times CONTACT: Martha Goldstein of Los Angeles Times,
+1-213-237-3727, Web site: http://www.latimes.com/mediacenter
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