XA Chosen as the Event Production Agency of Record for the 2005 McDonald's All American Game
March 24 2005 - 5:00AM
PR Newswire (US)
XA Chosen as the Event Production Agency of Record for the 2005
McDonald's All American Game CHICAGO, March 24
/PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major
national event marketing firm that serves many Fortune 500
companies, reported today that it has been selected as event
production agency of record for the 2005 McDonald's All American
Game. On March 30, the McDonald's All American Game will bring the
top high school basketball talent in the nation to South Bend, Ind.
These 48 future NCAA, NBA and WNBA superstars will rely on years of
practice and natural talent, not the luck of the Irish, as they tip
off the 28th annual Boys Game and the fourth annual Girls Game at
the University of Notre Dame's Joyce Center. The McDonald's All
American Girls Game tips off at 5:30 p.m. (EST) and will be
broadcast on ESPN2 on Thursday, March 31 at 5:00 p.m. (EST), while
the McDonald's All American Boys Game begins at 8 p.m. (EST) and
will be broadcast LIVE on ESPN. National sponsors for the 2005 Game
include: Coca-Cola(R), PowerAde(R), and Reebok(R). For more
information on the McDonald's All American Game, please visit
http://www.mcdonaldsallamerican.com/ ,
http://www.mcdepk.com/2005allamericangame or
http://www.mcdonalds.com/ . Every athlete who participates in the
McDonald's All American Game visits the host city's local Ronald
McDonald House Charities(R) (RMHC(R)) chapter, where net proceeds
from the Game will go to help support the chapter's many
initiatives. A portion of proceeds from the 2005 McDonald's All
American Game benefits Ronald McDonald House Charities. Previous
beneficiaries of McDonald's All American Games include Sickle Cell
Anemia Research, the United Negro College Fund and many other local
children's charities. Nearly $4 million has been raised since the
Game was first played in 1978. Marketers spent $152 billion in
event marketing in 2003, up about 15% since 2002. In 2003, budgets
for event marketing reached an average of $901,935, according to
PROMO's 2004 Event Marketing Study. (Source: PROMO Magazine,
January 1, 2005) About McDonalds Corporation McDonald's is the
world's leading foodservice retailer, with more than 30,000
restaurants serving over 47 million people each day. Approximately
70 percent of McDonald's U.S. restaurants are owned and operated by
independent local businessmen and women. About XA XA is a leading
national event marketing firm that serves many Fortune 500
companies. XA has offices in Chicago, New York and Los Angeles from
which it provides corporations and highly visible brands with
comprehensive event marketing, design and production services.
Since 1989, the XA team has been the creative force behind
prestigious, national projects for such clients as The NBA, Disney,
McDonald's, British Telecom, Song Airlines, Eurex, Olympus,
Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates
Airline. In 2003 and 2004, Special Events Magazine ranked XA as one
of the "Top 50 Powerhouse Event Companies in the World." Forward
Looking Statements This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. In particular, when used in the preceding
discussion, the words "believes," "expects," "intends," "will,"
"anticipated," or "may," and similar conditional expressions are
intended to identify forward-looking statements within the meaning
of the Act and are subject to the safe harbor created by the Act.
Except for historical information, all of the statements,
expectations and assumptions contained in the foregoing are
forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by
management are not necessarily the most likely and may not
materialize. In addition, other important factors that could cause
actual results to differ materially include the following: business
conditions and the amount of growth in the company's industry and
general economy; competitive factors; ability to attract and retain
personnel; the price of the Company's stock; and the risk factors
set forth from time to time in the Company's SEC reports, including
but not limited to its annual report on Form 10-KSB; its quarterly
reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC
BB: XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Company: Amanda Puck
XA 312-239-2370 Investors Art Batson, President Arthur Douglas and
Associates 407-478-1120 DATASOURCE: XA, Inc. CONTACT: Amanda Puck
of XA, +1-312-239-2370, , Investors, Art Batson, President of
Arthur Douglas and Associates, +1-407-478-1120 Web site:
http://www.mcdonaldsallamerican.com/
http://www.mcdepk.com/2005allamericangame http://www.mcdonalds.com/
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