XA Chosen as the Event Production Agency of Record for Discovery Networks 2005-2006 Upfront Presentation in New York
April 06 2005 - 6:00AM
PR Newswire (US)
XA Chosen as the Event Production Agency of Record for Discovery
Networks 2005-2006 Upfront Presentation in New York CHICAGO, April
6 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major
national event marketing firm that serves many Fortune 500
companies, reported today that it has been selected as event
production agency of record for the Discovery Networks Upfront
advertiser presentation in New York. On April 7, the Discovery
Networks Upfront presentation will take place at Jazz at Lincoln
Center in New York. XA Creative Director Mark Musters designed a
visually exciting event decor that is reflective of the Discovery
brand and this year's theme: A World of Difference. Media buyer
clients and press will attend the event that will showcase
advertising opportunities for Discovery Networks' entertainment
brands including Discovery Channel, TLC, Animal Planet, the Travel
Channel and Discovery Health Channel. Marketers spent $152 billion
in event marketing in 2003, up about 15% since 2002. In 2003,
budgets for event marketing reached an average of $901,935,
according to PROMO's 2004 Event Marketing Study. (Source: PROMO
Magazine, January 1, 2005) About Discovery Networks, U.S. Discovery
Networks, U.S., a unit of Discovery Communications, Inc., operates
and manages Discovery Channel, TLC, Animal Planet, Travel Channel,
Discovery Health Channel, Discovery HD Theater, Discovery Kids
Channel, Discovery Times Channel, The Science Channel, Discovery
Home Channel, Military Channel, Discovery en Espanol and FitTV. The
unit also distributes BBC AMERICA. About XA XA is a leading
national event marketing firm that serves many Fortune 500
companies. XA has offices in Chicago, New York and Los Angeles from
which it provides corporations and highly visible brands with
comprehensive event marketing, design and production services.
Since 1989, the XA team has been the creative force behind
prestigious, national projects for such clients as The NBA, Disney,
McDonald's, British Telecom, Song Airlines, Eurex, Olympus,
Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates
Airline. In 2003 and 2004, Special Events Magazine ranked XA as one
of the "Top 50 Powerhouse Event Companies in the World."
Forward-Looking Statements This press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects,"
"intends," "will," "anticipated," or "may," and similar conditional
expressions are intended to identify forward-looking statements
within the meaning of the Act and are subject to the safe harbor
created by the Act. Except for historical information, all of the
statements, expectations and assumptions contained in the foregoing
are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by
management are not necessarily the most likely and may not
materialize. In addition, other important factors that could cause
actual results to differ materially include the following: business
conditions and the amount of growth in the company's industry and
general economy; competitive factors; ability to attract and retain
personnel; the price of the Company's stock; and the risk factors
set forth from time to time in the Company's SEC reports, including
but not limited to its annual report on Form 10-KSB; its quarterly
reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC
BB: XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Company: Amanda Puck
XA 312-239-2370 Investors: Art Batson, President Arthur Douglas and
Associates (407) 478-1120 DATASOURCE: XA, Inc. CONTACT: Amanda Puck
of XA, +1-312-239-2370, , or Investors, Art Batson, President of
Arthur Douglas and Associates, +1-407-478-1120 Web site:
http://www.expagency.com/
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