XA Produces SI's Swimsuit Issue Launch Event February 14, 2007
February 13 2007 - 10:41AM
PR Newswire (US)
LOS ANGELES, Feb. 13 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC
BB: XAIN), a major national event marketing firm that serves many
Fortune 500 companies, reports that it has been selected by Sports
Illustrated (SI) as the event marketing agency for the Swimsuit
Issue Launch celebrating the magazine's annual Issue. SI will team
up with Budweiser, AXE and GMC to promote the highly anticipated
event on February 14, 2007, at the Pacific Design Center in West
Hollywood, CA. As the event marketing partner, XA will design,
produce and manage all required elements to transform the Pacific
Design Center into an "SI Oasis" including tenting, sponsor
integration, entertainment, video design and staging. The menu will
be designed and prepared by Wolfgang Puck. Joe Wagner, CEO of XA,
states, "We are honored to have been chosen by Sports Illustrated
magazine to produce this event. We are proud that XA will be given
the opportunity to showcase its design logistics and production
capabilities to support SI's annual swimsuit edition and party."
Marketers spent an estimated $171 billion in event marketing in
2005, up 3% from the previous year. In addition, 96% of marketing
executives reported that they use events in their marketing mix
according to PROMO's survey of event marketing executives. (Source:
PROMO Magazine, April 2006) About Sports Illustrated SI is a
multimedia sports brand that takes the consumer into the heart and
soul of sports. The SI franchise is anchored by Sports Illustrated,
the most respected voice in sports journalism, and SI.com. The SI
Swimsuit Issue is the most widely read magazine issue in the world
reaching more than 64 million U.S. adults. The highly-anticipated
issue is published in more than 15 countries and a dozen languages.
About XA XA is a holding company for several wholly-owned
subsidiaries, one of which is The Experiential Agency, Inc., an
Illinois corporation. The Experiential Agency, Inc. has offices in
Chicago, New York and Los Angeles from which it provides
corporations and highly visible brands with comprehensive event
marketing, public and media relations, design and production
services. Since 1989, the XA team has been the creative force
behind prestigious, national projects for such clients as The NBA,
Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus,
Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates
Airline. In 2003 and 2004, Special Events Magazine ranked XA as one
of the "Top 50 Powerhouse Event Companies in the World."
Forward-Looking Statements This press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. In particular, when used
in the preceding discussion, the words "believes," "expects,"
"intends," "will," "anticipated," or "may," and similar conditional
expressions are intended to identify forward-looking statements
within the meaning of the Act and are subject to the safe harbor
created by the Act. Except for historical information, all of the
statements, expectations and assumptions contained in the foregoing
are forward-looking statements that involve a number of risks and
uncertainties. It is possible that the assumptions made by
management are not necessarily the most likely and may not
materialize. In addition, other important factors that could cause
actual results to differ materially include the following: business
conditions and the amount of growth in the company's industry and
general economy; competitive factors; ability to attract and retain
personnel; the price of the Company's stock; and the risk factors
set forth from time to time in the Company's SEC reports, including
but not limited to its annual report on Form 10-KSB; its quarterly
reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC
BB: XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Amanda Shipp XA
312-239-2370 DATASOURCE: XA, Inc. CONTACT: Amanda Shipp of XA,
+1-312-239-2370, or Web site: http://www.expagency.com/
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