Saturday, November 10, 2007 NEW YORK, Nov. 8 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that its wholly owned subsidiary The Experiential Agency, Inc. has been selected by New Yorker magazine's Promotion Department as the event production agency for the Passport to the Arts cocktail reception and silent auction. The event will take place at the Xchange located in West Chelsea on Saturday, November 10, 2007, from 6:00 pm to 8:00 pm. As the production team of record, XA through its wholly owned subsidiary The Experiential Agency, Inc., will produce, design and develop the event at the Xchange. Passport to the Arts allows participants to take a self-guided tour of leading Chelsea galleries and receive a limited-edition pocket-size art collection. The day-long event culminates in the cocktail reception and silent auction at the Xchange where guests will have the opportunity to bid on select works of art from emerging artists to benefit Friends of the High Line. Friends of the High Line is a 501(c) (3) non-profit organization dedicated to the preservation and reuse of the High Line -- a 1.5 mile, elevated railway that runs along the West Side of Manhattan. Joe Wagner, CEO of XA, states, "We are pleased to have been chosen by New Yorker as the production company for their annual event. XA looks forward to the opportunity to showcase design logistics and production capabilities in support of such an exciting evening benefiting a worthwhile cause." Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year. In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2006) About The New Yorker The New Yorker is an American magazine that publishes reportage, criticism, essays, cartoons, poetry, and fiction. Formerly published weekly, the magazine is now published 42 times per year with an additional five (usually more expansive) issues covering two-week spans. Although its reviews and events listings often focus on the cultural life of New York City, The New Yorker has a wide audience outside of New York. It is well-known for its commentaries on popular culture and eccentric Americana; its attention to modern fiction by the inclusion of short stories and literary reviews; its rigorously fact-checked, copyedited journalism about world politics and social issues; and its famous, single-panel cartoons sprinkled throughout each issue. About XA XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World." Forward Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company. For more information, please contact: Amanda Puck XA 312-239-2370 DATASOURCE: XA, Inc. CONTACT: Amanda Puck of XA, +1-312-239-2370, Web site: http://www.expagency.com/

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