The Experiential Agency Is Selected as Event Production Company for Wella Tour
December 20 2004 - 5:00AM
PR Newswire (US)
The Experiential Agency Is Selected as Event Production Company for
Wella Tour XA to Produce a Ten-City Road Tour CHICAGO, Dec. 20
/PRNewswire-FirstCall/ -- XA, Inc. ("XA") (OTCBB: XAIN.OB), a major
national event marketing firm that serves many Fortune 500
companies, today announced it will produce a ten-city road tour for
Wella and Sebastian. The invitation-only events will take place in
major-market cities, such as Cincinnati, Boston, Chicago and
Washington D.C., and will include cocktail receptions, the Wella
and Sebastian 2005 trend presentations for hair and makeup as well
as tickets to some of the country's biggest theatrical productions.
The event marketing industry generates nearly $80 billion a year in
direct spending, according to a study by Deloitte & Touche LLP.
Moreover, corporate spending on event marketing has been growing;
it rose 15% in 2003 and it is predicted to generate an additional
15%-to-20% growth in 2004. (Source: PROMO Magazine) About Wella
Wella is one of the world's leading international beauty suppliers.
Founded in 1880 by a German hairdresser, the company's roots are
firmly entrenched in the professional salon industry. Today, the
Company is represented in more than 150 countries. This
internationality stands for proximity to customers and local
presence, to enable the company to develop its business
successfully in all relevant markets. The Wella Corporation
recently introduced its international, full-service business model
in several U.S. markets. This will allow the company to provide
unparalleled support and service to the professional salon industry
and to ensure the continued development of the brands to achieve
their growth objectives. About XA XA has full service offices in
Chicago, New York and Los Angeles from which it provides
corporations and highly visible brands with comprehensive event
marketing, design and production services. Since 1989, Chairman and
CEO Frank Goldstin and his team have been the creative force behind
prestigious, national projects for such clients as The NBA, Disney,
McDonald's, British Telecom, Song Airlines, Eurex, Olympus,
Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates
Airline. In 2003 and 2004, Special Events Magazine ranked XA as one
of the "Top 50 Powerhouse Event Companies in the World." This press
release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. In
particular, when used in the preceding discussion, the words
"believes," "expects," "intends," "will," "anticipated," or "may,"
and similar conditional expressions are intended to identify
forward-looking statements within the meaning of the Act and are
subject to the safe harbor created by the Act. Except for
historical information, all of the statements, expectations and
assumptions contained in the foregoing are forward-looking
statements that involve a number of risks and uncertainties. It is
possible that the assumptions made by management are not
necessarily the most likely and may not materialize. In addition,
other important factors that could cause actual results to differ
materially include the following: business conditions and the
amount of growth in the company's industry and general economy;
competitive factors; ability to attract and retain personnel; the
price of the Company's stock; and the risk factors set forth from
time to time in the Company's SEC reports, including but not
limited to its annual report on Form 10-KSB; its quarterly reports
on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB:
XAIN) takes no obligation to update or correct forward-looking
statements and also takes no obligation to update or correct
information prepared by third parties that is not paid for by the
Company. For more information, please contact: Company: Investors:
Media: Lara Shipp Truc Nguyen Stan Froelich XA VP, Investor
Relations VP, Media Relations 312-397-9100 Stern & Co. Stern
& Co. ext. 2399 212-888-0044 212-888-0044 DATASOURCE: The
Experiential Agency CONTACT: Lara Shipp of XA, +1-312-397-9100 ext.
2399, ; Investors - Truc Nguyen, VP, Investor Relations,
+1-212-888-0044, , Media - Stan Froelich, VP, Media Relations,
+1-212-888-0044, , both of Stern & Co. Web site:
http://www.expagency.com/
Copyright