QUÉBEC, Dec. 18, 2018 /CNW Telbec/
- Cominar today announced the grand opening of Bamboo
Underwear's pop-up store. The company, founded last August by four
young entrepreneurs in Québec, currently sells its products in over
40 countries thanks to its online store. Among the founders of
Bamboo Underwear, who include Jules
Marcoux, Philippe
Ouellet-Thivierge and Mathieu
Landry-Girouard, is Élisabeth Rioux, one of the most
renowned Québec influencers in the world. She has over 1.7 million
followers on Instagram and is the president and founder of the
swimwear brand Hoaka Swimwear, which is a huge success online.
Bamboo Underwear is one of the most important players in the
industry. It is a brand of underwear for men and women made using
bamboo. Several high-profile influencers are associated with the
brand thanks in part to the quality, comfort and softness of its
underwear.
Because of the unprecedented growth of its brand, Bamboo
Underwear chose Cominar to meet its customers face to face. The
company's founders decided to make their first brick-and-mortar
appearance in their hometown of Québec City. The pop-up store will
be located at Place de la Cité, situated at 2600, Boulevard
Laurier. The founders will meet their customers exclusively on
December 20 and 21,
2018.
"Bamboo Underwear is now part of a group of Québec-based
companies, including Womance, AllCovered and Plantzy, that have
entrusted Cominar with their pop-up stores in one of our shopping
centres. We are thrilled to showcase online businesses and
participate in their growth," said Ms. Caroline Lacroix, Vice President of Cominar's
Communications and Marketing.
"Cominar is proud to support and encourage pop-up stores in our
shopping centres; they create exclusive, in-person experiences for
online start-ups and their customers. This initiative plays an
important role in our overall strategy of offering one-of-a-kind
shopping experiences to our clients," Ms. Lacroix added.
PROFILE AS AT DECEMBER 18,
2018
Cominar is the one of the largest diversified
real estate investment trusts in Canada and is the largest commercial property
owner in the Province of Québec. The REIT owns a real estate
portfolio of 429 properties in three different market segments:
office properties, retail properties and industrial and flex
properties. Cominar's portfolio totals 38.2 million square feet
located in the Montréal, Québec City and Ottawa. Cominar's primary objectives are to
maximize unit value through the proactive management of its
properties.
SOURCE COMINAR REAL ESTATE INVESTMENT TRUST