MONTREAL, March 29,
2023 /CNW/ - One year on from the transaction that
privatized the company under a new consortium of owners, Cominar is
launching a renewed brand positioning that both restates its
prominence in the Quebec real
estate market and attests to its ambition for the future.
With nearly sixty years of experience and expertise, Cominar
has, since its inception, been shaping the real estate landscape,
continually distinguishing itself with its down-to-earth and
friendly approach. The new brand positioning aims to reaffirm
Cominar's desire to stand out in the sector as well as in the
hearts of its customers, in terms of its actions and its
attitude.
Cominar takes a stand with a new ambition: to shape modern
and remarkable communities of the future.
With its commercial assets strategically located near major
transit routes and the public transportation network, Cominar aims
to develop vital environments that can accommodate all aspects of
life. A primary example of this vision is Centropolis, where rental
properties under the Mostra banner are currently under construction
in partnership with Cogir and Divco. This project is designed to
create a space within Centropolis where people can live, work, and
play.
"Today, we are taking a stand," said Mario D. Morroni, President and Chief Executive
Officer of Cominar. "We have a clear plan to create more value
here, today, and tomorrow. The world continues to change, and real
estate must adapt to the needs of communities and the challenges of
society. Our new signature, 'People first. Future forward.'
encapsulates the spirit of what we want to accomplish: proximity
and relevance in everything we do."
A brand platform to renew the commitment
The new positioning is in line with the brand renewal launched
in 2018, at which time Cominar modernized its logo and brand image.
With its new positioning, Cominar (re)affirms its resolve to ensure
people stay at the top of its priorities list.
Connected, pleasing and inspiring like never before.
"We've built on our strengths so that this positioning today
reflects our very essence, while also being resolutely turned
towards the future and modernity," says Sandra Lécuyer, Head of
Culture and Brand. "I am proud of this new signature, as it's very
much in line with our conviction that a better world is formed
through experiences shared in common places. Nearly three years
into the world-changing pandemic, we believe life is best when we
spend time together in inspiring spaces."
Following the internal launch that made all its employees brand
ambassadors, Cominar launches its brand platform with a
dedicated page on its website, a video and an ad
campaign that will unfold on social media and in traditional medias
from April to September 2023.
ABOUT COMINAR
Founded in 1965, Cominar is one of the largest real estate
owners and managers in Quebec.
Driven by our values and expertise, our mission is to create
modern, distinctive living environments across our portfolio of
office, retail and mixed-use properties. With assets that have high
densification potential and are strategically located near major
transit routes and the public transportation network, our ambition
is to build modern and remarkable communities that will reshape the
urban landscape and positively impact the people of today as well
as future generations. Our signature, 'People first. Future
forward.' guides our daily actions and allows us to make our
properties attractive and enjoyable everyday destinations.
www.cominar.com
For more information
New page dedicated to our new brand on the Cominar
website
SOURCE COMINAR REAL ESTATE INVESTMENT TRUST
