HEXO to Produce Mike Tyson’s New Cannabis Brand, TYSON 2.0, in Canada
August 30 2022 - 6:00AM
HEXO Corp. (TSX: HEXO; NASDAQ: HEXO) ("
HEXO" or
the “
Company"), a leading producer of high-quality
cannabis products, is pleased to announce that the Company has
entered into an exclusive partnership with TYSON 2.0,
entrepreneur and cannabis advocate Mike Tyson's recently formed
cannabis company.
Under the agreement, HEXO will produce TYSON
2.0's products in Canada, including TYSON 2.0’s full range of
flower, pre-rolls, edibles and vapes. The HEXO-produced lines will
launch across Canada in fall 2022.
“We’re delighted that HEXO has been chosen as
the exclusive Canadian producer for TYSON 2.0 brands,” said Charlie
Bowman, CEO of HEXO Corp. "Our boutique cultivation capabilities
and product offerings enable HEXO to elevate the consumer's
cannabis experience. With their broad product range from flower to
straight edge pre-rolls to edibles, the TYSON 2.0 brand fits
perfectly into HEXO's market leading portfolio."
“Our partnership with HEXO allows us to deliver
TYSON 2.0’s vision of a premier cannabis experience to Canadians,”
noted Chad Bronstein, Co-founder, President and Chairman of TYSON
2.0. “TYSON 2.0 is dedicated to bringing innovative cannabis
products to market and HEXO’s strong reputation as the leader in
quality standards made them the obvious choice in Canada.”
“We know that Canadians have been eager to try
the TYSON 2.0 line and we’re excited to have signed this deal with
HEXO, the ideal partner to produce the high-quality premium and
affordable, cannabis flower, concentrates and consumables that
we’re known for,” added Mike Tyson, Chief Brand Officer and
Co-founder of TYSON 2.0.
Forward-Looking StatementsThis
press release contains forward-looking information and
forward-looking statements within the meaning of applicable
securities laws ("Forward-Looking Statements").
Forward-Looking Statements are based on certain expectations and
assumptions and are subject to known and unknown risks and
uncertainties and other factors that could cause actual events,
results, performance and achievements to differ materially from
those anticipated in these Forward-Looking Statements.
Forward-Looking Statements should not be read as guarantees of
future performance or results. Readers are cautioned not to place
undue reliance on these Forward-Looking Statements, which speak
only as of the date of this press release. The Company disclaims
any intention or obligation, except to the extent required by law,
to update or revise any Forward-Looking Statements as a result of
new information or future events, or for any other reason.
This press release should be read in conjunction
with the management's discussion and analysis and unaudited
condensed consolidated interim financial statements and notes
thereto as at and for the three and nine months ended April 30,
2022. Additional information about HEXO is available on the
Company's profile on SEDAR at www.sedar.com and EDGAR at
www.sec.gov, including the Company's Annual Information Form for
the year ended July 31, 2021 dated October 29, 2021.
About HEXOHEXO is an
award-winning licensed producer of innovative products for the
global cannabis market. HEXO serves the Canadian recreational
market with a brand portfolio including HEXO, Redecan, UP Cannabis,
Original Stash, 48North, Trail Mix, Bake Sale and Latitude brands,
and the medical market in Canada and Israel. The Company also
serves the Colorado market through its Powered by HEXO® strategy
and Truss CBD USA, a joint venture with Molson-Coors. With the
completion of HEXO's acquisitions of Redecan and 48North, HEXO is a
leading cannabis products company in Canada by recreational market
share. For more information, please visit hexocorp.com.
About TYSON 2.0TYSON 2.0 is a
premier cannabis company formed with legendary boxer, entrepreneur
and icon Mike Tyson. The company's mission is to produce
innovative, high-quality cannabis products known for purity,
precision, and wide accessibility. Providing consumers an
outstanding selection of products, TYSON 2.0 is an extraordinary
balance of premium and affordable, full-spectrum cannabis flower,
concentrates and consumables available at retailers across the
United States and in select provinces across Canada. Learn more
at Tyson20.com.
For Canadian media or investor inquiries
please contact:Hayley Suchanek, Kaiser & Partners
hayley.suchanek@kaiserpartners.com
For U.S media inquiries please
contact:Francesca DeMauro / Sandy ShakoorKCSA Strategic
Communications917.880.9771 / 646.578.6008fdemauro@kcsa.com /
sshakoor@kcsa.com
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