Breckenridge Brewery ("Breckenridge" or the
"Brewery"), a pioneer in Colorado's craft beer scene, and a
subsidiary of Tilray Brands, Inc. (“Tilray” or the “Company”)
(NASDAQ: TLRY and TSX: TLRY), announced today an exciting
partnership with the Denver Nuggets to launch a celebratory beer,
the ‘
Championship Edition Mile High City
Golden Ale’. This launch not only marks a unique
collaboration celebrating the Nuggets' recent championship triumph
but also continues a tradition of exciting beer releases following
the success of the 2020
Mile High City Copper
Lager and the more recent launch of the
Mile High
City Golden Ale.
"Breckenridge Brewery is thrilled to deepen our
partnership with the Denver Nuggets through this special edition
ale. This beer is more than a drink; it's a celebration of our
shared victories and a tribute to our fans. The distinctive
packaging, adorned with the Nuggets' classic rainbow logo, reflects
the vibrant spirit and history of the team," said Ryan Workman,
Director of Marketing at Breckenridge Brewery. "We're proud to
bring a piece of the Nuggets' legacy into the hands of fans,
enhancing their game day experience with a taste of victory."
Breckenridge Brewery celebrates over thirty
years of Denver pride with the launch of their Championship
Edition Mile High City Golden Ale, an easy-drinking, light
ale that's perfect for game day enjoyment. Featuring the iconic
Nuggets' rainbow logo, evoking memories of the team's storied past
from 1981 to 1993. The can's design, a nod to Denver's skyline and
natural beauty, resonates deeply with fans and citizens alike,
bringing forth a wave of nostalgia and city pride. Available now in
a 19.2 oz can at Ball Arena to honor the Nuggets' recent
championship, the Brewery also announces the upcoming release of a
12 oz can 15-pack, soon to be available for fans wishing to salute
the Nuggets' victorious season.
“This partnership with Breckenridge Brewery is a
toast to our team's success, our city and our incredible fans,”
said Michael Ceilley, SVP of partnership marketing & media
sales for Kroenke Sports & Entertainment. “Breckenridge Brewery
is renowned in Colorado for their beloved craft beer. The
Championship Edition Mile High City Golden Ale captures the essence
of our team's legacy and continues to honor our Nuggets
championship.”
The Mile High City Golden Ale
reflects Breckenridge Brewery's commitment to quality, community,
and celebration. The limited-edition offerings are expected to be
fan favorites on and off the court, fostering a spirit of
camaraderie and good cheer throughout the season and is available
in Colorado.
About Breckenridge Brewery
Breckenridge Brewery has been an innovator in
Colorado's craft beer scene since 1990, with a mission to create
balanced, approachable, and interesting hand-crafted beers. The
brewery's portfolio is a mix of unique seasonals, barrel-aged
specialties, and classic go-to beers. Breckenridge Brewery prides
itself on its connection to the community and its role in fostering
a culture of beer appreciation. For further information about
Breckenridge Brewery, visit www.breckbrew.com and follow @BreckBrew
on social platforms.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY),
is a leading global cannabis lifestyle and consumer packaged goods
company with operations in Canada, the United States, Europe,
Australia, and Latin America that is changing people's lives for
the better – one person at a time – by inspiring and empowering a
worldwide community to live their very best life, enhanced by
moments of connection and wellbeing. Tilray’s mission is to be the
most responsible, trusted, and market-leading cannabis and consumer
products company in the world with a portfolio of innovative,
high-quality, and beloved brands that address the needs of the
consumers, customers, and patients we serve. A pioneer in cannabis
research, cultivation, and distribution, Tilray’s unprecedented
production platform supports over 20 brands in over 20 countries,
including comprehensive cannabis offerings, hemp-based foods, and
craft beverages.
For more information on how we open a world of
well-being, visit www.Tilray.com and follow @tilray on all social
platforms.
About the Denver Nuggets
The Denver Nuggets won their first NBA
championship in 2023. Founded in 1967, the Nuggets had been a
successful franchise in the American Basketball Association before
joining the NBA, along with three other ABA teams, in 1976. As a
member of the NBA’s Western Conference, the Nuggets have won 10
divisional championships, including the 2023 Northwest Division
title that led to the franchise’s first conference championship and
the NBA Finals. The Nuggets have been owned since 2000 by
Denver-based Kroenke Sports & Entertainment, one of the world’s
leading ownership, entertainment and management groups.
About Kroenke Sports &
Entertainment
Denver-based Kroenke Sports & Entertainment
(KSE) is one of the world's leading ownership, entertainment, and
management groups. KSE’s portfolio of professional sports teams and
venues include: Arsenal F.C. (EPL), the Los Angeles Rams (NFL),
Denver Nuggets (NBA), Colorado Avalanche (NHL), Colorado Rapids
(MLS), Colorado Mammoth (NLL), SoFi Stadium, Emirates Stadium, Ball
Arena, Dick’s Sports Goods Park, and the Historic Paramount
Theatre. Additional properties under KSE's umbrella include
Altitude Sports & Entertainment, a 24-hour regional television
network and Altitude Authentics, the company's official retail
provider.
Forward-Looking Statements
Certain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause
actual results, performance, or achievement to be materially
different from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form 10-K (and
other periodic reports filed with the SEC) of Tilray made with the
SEC and available on EDGAR. The forward-looking statements included
in this communication are made as of the date of this communication
and the Company does not undertake any obligation to publicly
update such forward-looking statements to reflect new information,
subsequent events, or otherwise unless required by applicable
securities laws.
For further information:
Tilray Brands Media:
Tilray Brands Media: Berrin Noorata,
news@tilray.com
Tilray Brands Investors: Raphael Gross, (203)
682-8253, Raphael.Gross@icrinc.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/66d8316d-7190-4824-99ea-85736a155f1f
https://www.globenewswire.com/NewsRoom/AttachmentNg/13785ae1-be28-43e6-b1cc-cb43bcc9c666
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