WBR Waterloo Brewing Ltd

KITCHENER, ON, March 1, 2023 /CNW/ -

• Seagram's lineup of Island Time coolers is expanding with a new addition: Botanical Lychee Spritz
• Available now at the LCBO and select provinces in western Canada, this new beachy cooler will have you hearing ocean waves and reaching for your sunnies

Throw down another beach towel and make room for your new favourite beach cocktail. With a botanical herbaceous aroma, flavours of juicy lychee and smooth white tea, Seagram's new Island Time Botanical Lychee Spritz is a thirst-quenching refresher that has all the vacation vibes – minus the plane ticket.

"The Island Time lineup has become a favourite for Ontarians," said Jim Manz, VP of Sales and Key Accounts at Waterloo Brewing. "We're excited to see this new addition and to hear what everyone thinks of this unique new flavour."

Joining Island Time Anytime and Island Time Coconut Lime, Seagram Island Time Botanical Lychee Spritz is light and refreshing like an expertly mixed cocktail, without all the fuss.

"Seagram's Island Time cocktails are the perfect choice for when you're craving a vacation," said Kim Mannerow, Director of Marketing at Waterloo Brewing. "The new Island Time Botanical Lychee Spritz will do just that: it brings island inspired cocktails to the comfort of your own home."

Seagram Island Time Botanical Lychee Spritz is now available in 6-packs in the brand's new sustainable box-board packaging at the LCBO, and select out market locations.

Waterloo Brewing is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Waterloo Brewing Ltd. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark® and Margaritaville®. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending, and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers, and ciders. Waterloo Brewing trades on the TSX under the symbol WBR. Visit us at www.WaterlooBrewing.com.

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology, and include statements with respect to the estimated revenue per year.  Although the Company believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties, and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements.  The forward-looking statements, including the statement of estimated revenue, are based on, among other things, the following material factors and assumptions: no early termination of the agreement, no material change in consumer preferences, input costs for blending and packaging materials, competitive activity, and regulatory environment, and no material supply, cost or quality control issues with vendors.  The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Company does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

SOURCE Waterloo Brewing Ltd.