The 3 Companies Combined Offers Marketers a
More Powerful and Holistic Digital Advertising Solution
TORONTO and NEW YORK, Oct. 2,
2017 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT
OTCQB:ACUIF) ("AcuityAds" or "Company"), a technology leader that
enables advertisers to connect intelligently with audiences across
video, mobile, social and online display advertising campaigns,
today provided an integration update regarding its recent
acquisitions.
AcuityAds acquired 140 Proof for its social signal-based mobile
offering and acquired Visible Measures for its analytics-led video
offering. The integrated company enables its sales force to
provide a more powerful holistic solution and engage in expanded
conversations with brands to capture a greater share of their
digital advertising spend. Some of the key elements and
business benefits the Company has gained from the integration
efforts on both acquisitions include:
- Cross-selling ability of all offerings with a fully integrated
and trained sales organization.
- The Company has recognized over $5.5
million in cost synergies on an annualized basis from both
of these acquisitions.
- 140 Proof's social audience data is now integrated into
Acuity's Self-Serve programmatic marketing platform and enables
seamless access to social signal-based audience data for users of
the platform.
- The Company has seen a significant increase in the average deal
size as it is now able to deliver an expanded set of offerings and
compete for a greater share of a brands digital advertising budget
as a result of these acquisitions.
- The Company has also received and responded to a number of
RFP's from major brands requesting a one-stop shop for their
mobile, video, desktop and social advertising initiatives for the
remainder of the year and into 2018, which aligns well with the
Company's holistic solution offerings and could potentially result
in incremental orders.
"Our acquisition strategy is focused on adding complementary
offerings to our industry leading programmatic marketing platform
to provide brands and agencies unique and holistic solutions that
provide competitive advantage," stated Tal
Hayek, CEO AcuityAds. "We are extremely pleased with
how quickly we were able to successfully integrate the three
companies in terms of resources, operations, product offerings and
sales force execution. I am also delighted to report that
Visible Measures, our most recent acquisition, is currently meeting
our expectations from both a revenue and operational cost
perspective."
The Company also announced that it has received an order
totaling approximately CDN $700,000
from a global technology manufacturer. This global brand will
be running multiple digital campaigns throughout the fourth quarter
to coincide with their new product launch efforts.
"The combined offering as a result of these acquisition has
enabled Acuity to elevate its value proposition and earn a
legitimate seat at the table with the largest brands in the
world. This order from a global manufacturer is a direct
result of our cross-selling ability and serves as validation that
our acquisition and integration strategy is working well," added
the AcuityAds CEO.
The Company will continue to promote the value proposition of
the combined offerings and showcase "How to capture audience
attention using digital advertising" at various industry events
including: Brand Innovators Summits, Advertising Week: NewYork and
Ad:Tech London.
About AcuityAds:
AcuityAds is a technology company that enables marketers to
connect intelligently with their most meaningful audiences through
digital media. A Self-Serve programmatic marketing platform,
powered by machine learning, is at the core of our business. This
is accompanied by strategic digital advertising solutions that
cater to social, mobile and video-specific needs. AcuityAds
empowers marketers by offering transparency on costs and brand
safety, and real-time reporting and analytics, bringing
accountability to programmatic advertising to deliver business
results.
AcuityAds is headquartered in Toronto,
Canada with sales offices in New
York City, Boston,
Chicago, Los Angeles, San
Francisco, San Diego,
Dallas, Vancouver, Calgary, Montreal and London,
England. For more information, visit AcuityAds.com.
Disclaimer in regards to Forward-looking
Statements
This press release contains "forward-looking statements" that
reflect the Company's current expectations and projections about
its future results. When used in this press release, forward
looking statements can be identified by the use of words such as
"may", or by such words as "will", "intend", "believe", "estimate",
"consider", "expect", "anticipate", and "objective" and similar
expressions or variations of such words. Forward-looking statements
are, by their nature, not guarantees of the Company's future
operational or financial performance, and are subject to risks and
uncertainties and other factors that could cause the Company's
actual results, performance, prospects or opportunities to differ
materially from those expressed in, or implied by, these forward
looking statements. No representation or warranty is intended with
respect to anticipated future results, or that estimates or
projections will be sustained.
In developing the forward-looking statements in this press
release, the Company has applied several material assumptions,
including the Company's ability and general business and economic
conditions. Many risks, uncertainties and other factors could cause
the actual results of the Company to differ materially from the
results, performance, achievements or developments expressed or
implied by such forward‐looking statements. These risks,
uncertainties and other factors include, but are not limited to the
following: overall economic conditions, rapid technological
changes, use of cookies, demand for the Company's product, the
introduction of competing technologies, competitive pressures,
network restrictions, fluctuations in foreign currency exchange
rates, and other similar factors that may cause the actual results,
performance or achievements to differ materially from those
expressed or implied in these forward‐looking statements.
Readers are cautioned not to place undue reliance on these
forward looking statements, which speak only as of the date of the
press release or as of the date otherwise specifically indicated
herein. Due to risks and uncertainties, including the risks and
uncertainties elsewhere in this press release, actual events may
differ materially from current expectations. The Company disclaims
any intention or obligation to update or revise any forward looking
statements, whether as a result of new information, future events
or otherwise.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
SOURCE AcuityAds Inc.