Companies to Promote Hill Street's
Alcohol-Free and Cannabis-Infused Brands
TORONTO, May 27, 2019 /CNW/ - Hill Street Beverage
Company Inc. ("Hill Street" or the "Company") (TSX-V:
BEER), and ZoomerMedia (TSX-V: ZUM) announced today that
they have formalized a three-year strategic partnership to market
Hill Street's alcohol-free and cannabis-infused products to
ZoomerMedia's national audience. The partnership involves
$1.2 million worth of prime media on
the ZoomerMedia portfolio of media properties over three years,
building on the successful campaigns that have been running for the
past year since the two companies first started working
together.
Under the terms of the agreement, ZoomerMedia will provide
preferential media support, placement, and rates for both
traditional and digital media. As additional compensation, Hill
Street intends to issue 2,500,000 warrants to ZoomerMedia, with
each warrant entitling the ZoomerMedia to purchase one (1) common
share in the capital of Hill Street at an exercise price of
$0.20 per share, for three years from
the date of issuance. The issuance of the warrants is subject to
the approval of the TSX Venture Exchange.
"We've had tremendous success with a number of our recent
marketing campaigns, including our Hill Street Challenge, by
leveraging Zoomer Radio and Zoomer Magazine," said Terry Donnelly, Chairman and CEO of Hill Street.
"Zoomer's media personalities have been extraordinary, authentic
brand ambassadors for us, sharing the benefits of going
alcohol-free with their listeners and helping them understand that
they don't have to compromise on taste when they choose an
alcohol-free lifestyle. And with the upcoming launch of our
cannabis-infused products, which will be available as soon as
cannabis-edibles become legal in Canada, we're confident we can take our
partnership with Zoomer Media to the next level."
Grant Of Options
The Company also announces it has
granted incentive stock options to certain of its directors and
employees to purchase up to an aggregate of 215,000 common shares
of the Company (the "Options"). The Options are
exercisable for a period of five years, at a price of $0.21 per share, which is the closing price of
the common shares on the TSX Venture Exchange on May 23, 2019, the date of grant. All
Options were granted in accordance with the Company's stock option
plan.
About Hill Street Beverage Company Inc.
(TSX-V:BEER)
Hill Street Beverage Company is the world's
most award-winning company exclusively focused on alcohol-free
beer, wine, and adult-format beverages. Hill Street's great-tasting
products include Hill Street Craft Brewed Lager, Designated Draft
alcohol-free beer, Vin(Zero) wines, and Vintense wines, and have
won numerous medals and accolades including three Gold, two Silver,
and two Bronze Medals at the U.S. Open Beer Championships, the
Retail Council of Canada's Grand
Prix award, and a prestigious Double Gold Medal at the San
Francisco International Wine Challenge. Hill Street will also
produce and sell cannabis-infused adult beverages as soon as the
sale of cannabis edibles becomes legal in Canada, expected to occur by October 17, 2019. Check out Hill Street's
award-winning line-up and order product to be delivered straight to
your home at www.hillstreetbeverages.com.
About ZoomerMedia (TSX-V: ZUM)
Founded in 2008 by
Moses Znaimer (Citytv, CP24,
MuchMusic, Bravo! etc.), ZoomerMedia is Canada's only diversified multimedia company
devoted to creating content, services and experiences for
Canada's largest demographic -
"Zoomers", or the 16.1 million Canadians aged 45 plus - on all
platforms: television, radio, print, digital, and live events.
ZoomerMedia's television properties include VisionTV, Canada's only multi-faith specialty television
service available in 9 million homes; ONETV: Get Fit, a 24-hour
fitness and health channel with yoga and exercise programs viewers
can do from home; JoyTV in Vancouver, Victoria, Surrey and the Fraser Valley; and FAITHTV, the
Nation's Faith Station.
ZoomerMedia's radio properties include The New Classical FM (96.3
FM in the Greater Toronto
Area/103.1FM in Eastern
Ontario/102.9FM in Southern Georgian Bay), English Canada's
only commercial all-classical music radio service; and Zoomer Radio
(AM740 and 96.7FM in Downtown
Toronto), playing ZoomerHits - Music That Changed The World.
ZoomerMedia also publishes ZOOMER Magazine, the largest paid
circulation magazine in Canada for
the mature market, everythingzoomer.com - Canada's leading provider of online content
targeting the 45plus demographic, and On The Bay Magazine, a
regional lifestyle magazine published quarterly for the 20 towns
and villages of Southern Georgian Bay, Ontario. ZoomerMedia's tradeshow division
operates The ZoomerShow in Toronto
and Vancouver, Canada's largest
annual lifestyle expos and consumer shows for the 45plus, and
produces Moses Znaimer's ideaCity
conference, the 3-day Toronto-based conference celebrating its 20th
anniversary this year. Both ZoomerMedia and CARP are located in The
ZoomerPlex, a 2.6-acre state-of-the-art production and live event
complex in Toronto's Liberty Village.
Follow Hill Street on Facebook
(http://facebook.com/hillstreetbevco), Instagram
(https://www.instagram.com/hillstreetbevco/), and Twitter
(https://twitter.com/hillstreetbevco)
FORWARD-LOOKING STATEMENTS
Statements in this press
release may contain forward-looking information. Any
statements in this press release that are not statements of
historical fact may be deemed to be forward-looking statements.
Forward-looking statements are often identified by terms such as
"may", "should", "anticipate", "expects" and similar
expressions. The reader is cautioned that assumptions used in
the preparation of any forward-looking information may prove to be
incorrect. Events or circumstances, such as future availability of
capital on favourable terms, may cause actual results to differ
materially from those predicted, as a result of numerous known and
unknown risks, uncertainties, and other factors, many of which are
beyond the control of the Company. The reader is cautioned
not to place undue reliance on any forward-looking
information. Such information, although considered reasonable
by management at the time of preparation, may prove to be incorrect
and actual results may differ materially from those
anticipated. Forward-looking statements contained in this
press release are expressly qualified by this cautionary
statement. The forward-looking statements contained in this
press release are made as of the date of this press release. The
Company does not undertake any obligation to update publicly or to
revise any of the included forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by securities law.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
SOURCE Hill Street Beverage Co.
