Digital Shelf Space to Begin Selling GSP RUSHFIT in US Retail at The Sports Authority
September 20 2011 - 7:30AM
Marketwired
Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE:
DSS) is pleased to announce that through its global distribution
partner Northern Response (International) Ltd. ("Northern
Response") DSS will begin selling the complete GSP RUSHFIT program
in US retail. The Sports Authority, the largest retailer in the
American sporting goods channel, will begin the retail distribution
of DSS's innovative GSP RUSHFIT (www.gsprushfit.com) ultimate home
workout DVD fitness series this Fall. The GSP RUSHFIT workout
series stars the Montreal-based Mixed Martial Arts ("MMA"), World
Welterweight Champion Georges St-Pierre ("GSP").
"As with Canada, we have had a tremendous initial response from
the retailers in the US, and anticipate that more US retailers will
look to add GSP RUSHFIT to their product line up over the coming
months," says Don Cameron, VP Marketing for Northern Response. "US
retail distribution of GSP RUSHFIT, is the first of what we hope to
be many more countries that we will add to retail and sell GSP
RUSHFIT."
Northern Response represents DSS globally, with distribution
partners in over 90 countries around the world.
"We were very pleased to learn from Northern Response that we
have secured US retail distribution and that The Sports Authority,
with 460 stores in the US, has chosen our GSP RUSHFIT workout
series," said Jeffrey Sharpe, CEO and President of DSS. "Being on
the shelves at The Sports Authority starting this Fall is a
significant milestone for our RUSHFIT product and gives consumers
even greater accessibility and convenience to purchase the GSP
RUSHFIT program."
GSP RUSHFIT was designed to appeal to the massive global
audience with an interest in MMA and MMA training methods as a
complete home fitness workout program. GSP RUSHFIT combines three
of the hottest fitness trends. The complete program uses various
MMA conditioning exercises, intense circuit style training and body
weight training for fitness consumers to build muscle, cut weight
and get in shape. GSP RUSHFIT is unlike any fitness program
available. This program was carefully designed to give the most
efficient and effective workout possible at home with minimal
equipment. When consumers see how hard internationally respected
athlete Georges St-Pierre pushes himself, working out alongside him
will motivate and inspire consumers to push themselves harder, and
achieve more than they ever thought possible. Georges St-Pierre has
dedicated his life to Mixed Martial Arts and is regarded as one of
the top conditioned athletes not only in the sport, but also in the
world. Fitness fans everywhere can benefit directly from the same
commitment GSP has made to his own health and fitness.
About Digital Shelf Space Corp.
Digital Shelf Space is an independent producer of home
entertainment content and online delivery technology provider to
digital retailers, content owners and aggregators. Digital Shelf
Space's proprietary technology platform has been custom built to
deliver home entertainment content directly to consumers. The
platform blends e-commerce functionality and paid DVD, digital
download and streaming video delivery. For more information please
visit www.digitalshelfspace.com and to view our project with
Georges St-Pierre, please visit www.gsprushfit.com.
ON BEHALF OF THE BOARD
Jeffrey Sharpe, President & CEO
Forward-Looking Statements
This news release contains "forward-looking information" within
the meaning of the Canadian securities laws. Forward- looking
information is generally identifiable by use of the words
"believes", "may", "plans", "will", "anticipates", "intends",
"budgets", "could", "estimates", "expects", "forecasts", "projects"
and similar expressions, and the negative of such expressions.
Forward-looking information in this news release include statements
about the timing of the availability of GSP RUSHFIT in The Sports
Authority locations; expectations of additional retail distributors
of the GSP RUSHFIT series; the scope of distribution of GSP
RUSHFIT; and the timing of and potential growth of Canadian and
International sales as a result of the Northern Response
partnership.
In connection with the forward-looking information contained in
this news release, Digital Shelf Space has made numerous
assumptions, regarding, among other things, expected growth of
sales as a result of the Northern Response Partnership and consumer
demand. While Digital Shelf Space considers these assumptions to be
reasonable, these assumptions are inherently subject to significant
uncertainties and contingencies.
Additionally, there are known and unknown risk factors which
could cause Digital Shelf Space's actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking information contained herein. Known risk factors
include, among others: retail distribution of GSP RUSHFIT may not
commence in accordance with anticipated timing; there may be no
further retail distributors for the GSP RUSHFIT series; the
Northern Response partnership may not grow Digital Shelf Space's
retail presence as anticipated; the substantial investment of
capital required to produce and market video and entertainment
productions, the need to obtain additional financing and
uncertainty as to the availability and terms of future financing,
unpredictability of the commercial success of our programming,
difficulties in integrating technological changes and other trends
affecting the entertainment industry, significant competition in
the global economic market, the possibility the rate of growth of
the market for fitness media will slow, reliance on the health and
marketability of celebrity fitness talent in productions owned by
Digital Shelf Space, the possibility of competition from other
ecommerce and online marketing vendors, the continued strong growth
in adoption of digital media, the possibility of new fitness titles
from traditional large studios that target the male demographic,
large media production companies may move ecommerce operations
in-house rather than outsourcing, reliance on production studios
continuing to outsource ecommerce operations, reliance on a number
of key employees, limited operating history, the possibility of
claims against the intellectual property rights of Digital Shelf
Space, the possibility of infringements upon the intellectual
property rights of Digital Shelf Space, and volatility of the
market price of Digital Shelf Space shares.
A more complete discussion of the risks and uncertainties facing
Digital Shelf Space is disclosed in Digital Shelf Space's Filing
Statement dated November 16, 2010 and continuous disclosure filings
with Canadian securities regulatory authorities at www.sedar.com.
All forward-looking information herein is qualified in its entirety
by this cautionary statement, and Digital Shelf Space disclaims any
obligation to revise or update any such forward-looking information
or to publicly announce the result of any revisions to any of the
forward-looking information contained herein to reflect future
results, events or developments, except as required by law.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of the release.
Contacts: Digital Shelf Space Corp. Jeff Sharpe President &
CEO 604.736-7977 604.736-7944 (FAX) jeff[at]digitalshelfspace.com
www.digitalshelfspace.com Investor Cubed Inc. Investor Relations
(647) 258-3311 or Toll Free: (888) 258-3323 (416) 363-7977 (FAX)
info[at]investor3.ca Northern Response (International) Ltd. - Media
Contact Don Cameron V.P. Marketing (905) 737-6698
don[at]nresponse.com www.NorthernResponse.com
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