TORONTO, March 5,
2025 /CNW/ - EMERGE Commerce Ltd. (TSXV: ECOM)
("EMERGE" or the "Company"), a Canadian e-commerce brand portfolio,
is pleased to provide a corporate update on
truLOCAL, our premium meat and seafood
subscription brand that connects local farmers with a
health-conscious audience across Canada.
truLOCAL, EMERGE's largest brand by revenue, experienced a surge
in new customer acquisitions in February
2025, following the growing "Support Local" movement
sweeping the country.
During February 2025, truLOCAL saw
a 193% increase in net new subscriptions compared to
February 2024.
Net new subscriptions is defined as new (paid) subscriptions
initiated minus subscriptions cancelled in that same
period.
Despite it being a shorter month, February 2025 was truLOCAL's highest month of net
new subscriptions since May 2020,
during the height of the pandemic.
Contributing to these results, truLOCAL benefited from a
reduced cost per customer acquisition of nearly 20%
YoY in February 2025, implying
increased brand resonance and product appeal with Canadian
customers prioritizing local options.
Ghassan Halazon, EMERGE CEO and truLOCAL
President commented, "We believe the Support LOCAL
movement is here to stay and has the potential to be a defining
moment for truLOCAL, and for 'Made in Canada" businesses at large. We are thrilled
to see this influx of new members joining our growing community and
believe this is exactly the right time to double down on our truly,
local brand and business model."
In light of these positive trends and favorable unit economics,
truLOCAL has been ramping up advertising to drive brand awareness
and grow market share with a focus on high ROI opportunities. As an
example, the Company launched its "truLOCAL Retaliates: 25% OFF
Campaign Meat and Seafood" ad campaign on February 5 as a response to the escalating tariff
situation with the U.S.
These improved metrics are translating to strong YoY revenue
growth for truLOCAL, with this momentum carrying through
March-to-date.
About EMERGE
EMERGE is a premium e-commerce brand portfolio based in
Canada. Our subscription and
marketplace e-commerce properties provide our members with access
to offerings across our grocery and golf
verticals. truLOCAL is our premium, Canadian meat
and seafood subscription service, connecting local farmers with a
health-conscious audience. Our golf businesses
include UnderPar, our discounted tee-times/ experiences
brand, and JustGolfStuff, our golf products &
apparel brand.
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Cautionary notice
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
Notice regarding forward-looking statements
This press release may contain certain forward-looking
information and statements ("forward-looking information") within
the meaning of applicable Canadian securities legislation, that are
not based on historical fact, including without limitation
statements containing the words "believes", "anticipates", "plans",
"intends", "will", "should", "expects", "continue", "estimate",
"forecasts" and other similar expressions, and including statements
with respect to the anticipated savings to result from the
implementation of the cost optimization and synergies initiative.
Readers are cautioned to not place undue reliance on
forward-looking information. Actual results and developments
may differ materially from those contemplated by these statements.
The Company undertakes no obligation to comment on analyses,
expectations or statements made by third-parties in respect of the
Company, its securities, or financial or operating results (as
applicable). Although the Company believes that the
expectations reflected in forward-looking information in this press
release are reasonable, such forward-looking information has been
based on expectations, factors and assumptions concerning future
events which may prove to be inaccurate and are subject to numerous
risks and uncertainties, certain of which are beyond the Company's
control, including the risk factors discussed in the Company's
MD&A and Annual Information Form, which are available through
SEDAR at www.sedar.com. The forward-looking
information contained in this press release are expressly qualified
by this cautionary statement and are made as of the date hereof.
The Company disclaims any intention, and has no obligation or
responsibility, except as required by law, to update or revise any
forward-looking information, whether as a result of new
information, future events or otherwise.
On Behalf of the Board
Ghassan Halazon
Director, President, and CEO
EMERGE Commerce Ltd.
SOURCE Emerge Commerce Ltd.
