TORONTO, July 15, 2019 /CNW/ -- Freckle
Ltd. (TSXV: FRKL), a leader in privacy-compliant data and
offline media measurement, and Neustar®, Inc., a trusted,
neutral provider of real-time information services and the leader
in customer intelligence, trusted customer identity and marketing
analytics solutions for Fortune 500 brands, announced they will
make Freckle's first-party data available in the Neustar Identity
Data Management Platform (Identity DMP) for advanced audience
planning and activation.
As part of the Freckle collaboration, Neustar will offer its
customers the ability to leverage privacy-compliant, first-party
data that consumers have opted-in to provide through Freckle's
Killi App. Freckle's Killi
application allows consumers to take back control of their identity
data by selecting the personal information they would like to share
with brands in exchange for money. Killi provides marketers with
real-time, reliable data that is direct from the consumer and fully
compliant with global privacy standards.
"Marketers need reliable and compliant, first-party data that
respects consumer privacy," said Neustar General Manager and Vice
President for Marketing Solutions Michael
Schoen. "With Freckle's Killi data, we will provide
relevant, consumer-approved data that helps our customers target
and personalize messages to the right consumers based on their
specific input."
"With consumer privacy issues at the forefront of marketing,
brands are seeking partners that not only offer a competitive
advantage through unique access to real-time consumer insights but
are privacy-compliant leaders," said Neil
Sweeney, founder and CEO, Freckle and Killi.
"We're pleased to partner with Neustar, a leader in privacy by
design practices, to bring our compliant, first-party consumer data
to their customers. As the only solution paying consumers cash for
their data, we are confident that the two-way engagement that we
have created will better enhance audience insights for marketers,"
said Sweeney.
Relevant and personalized experiences are in high demand. With
the Neustar Identity DMP, marketers can create compelling
connections across channels combining their own first-party data
with Neustar's data directory marketplace. With access to Freckle's
Killi data within the Neustar Identity DMP data directory, brands
can reach consumers, based on specific data they've provided about
themselves, while uncovering powerful behavioral insights in a
privacy-compliant manner. Since Freckle is constantly aggregating
first-party data, marketers are receiving continually updated and
refreshed segments, allowing them to expand their reach and
accuracy across all channels.
About Neustar
Neustar, Inc. is a leading global information services provider
driving the connected world forward with responsible identity
resolution. As a company built on a foundation of Privacy by
Design, Neustar is depended upon by the world's largest
corporations to help grow, guard and guide their businesses with
the most complete understanding of how to connect people, places
and things. Neustar's unique, accurate and real-time identity
system, continuously corroborated through billions of transactions,
empowers critical decisions across our clients' enterprise needs.
More information is available at https://www.home.neustar.
About Freckle
With offices in Toronto and
New York, Freckle helps leading
brands measure the effectiveness of their advertising by
independently matching media spend to in-store visits while
remaining media agnostic. Freckle works with the world's most
prestigious brands, publishers and investment firms to deliver
intelligence and validation of 1st party consumer data. Freckle's
technology is used by Fortune 500 brands like McDonald's, Lexus,
Walmart, Verizon and AT&T and is a core component of the top
demand-side platforms and data management platforms used around the
world.
In addition to its core business, Freckle developed a mobile
application called "Killi" that allows consumers to take back
control of their identity from those who have been using it without
their consent. With Killi, consumers can opt in and select specific
pieces of personal information that they would like to share with
brands in exchange for compensation. Freckle's multi-channel
offline attribution platform is now powered by the People of Killi,
making it the most compliant, highest fidelity data source in the
industry.
For more information, please
visit freckleiot.com.
FOR FURTHER INFORMATION, PLEASE CONTACT:
Neil Sweeney
President & CEO
(647) 360-3691
neil@freckleiot.com
Sean Peasgood, Investor
Relations
(647) 558-0675
Sean@SophicCapital.com
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SOURCE Freckle Ltd.