TORONTO, Aug. 1, 2019 /CNW/ -- Freckle
(FRKL-TSXV), the global leader in consumer privacy, announced that
its Killi mobile application experienced strong growth in its
active user base over Q2 and today launched new features for users
to earn more money within the application. With an eye toward
aggressive growth of its leading global privacy solution, Killi is
releasing the latest version of the application with new tools that
will present users with 2x the earning potential. This release will
offer users more surveys compared to prior versions, as well as new
offers inside the application. These changes are expected to
increase the average revenue per user (ARPU) per month for each
consumer.
With user growth a top priority for this year, Killi saw strong
growth in the second quarter of 2019. Improvements to the user
experience, stability and surveys were the key drivers of the
following metrics for Killi in Q2:
- Increased active user base of 44%
- Growth in total download base of 38%
- Increase in user retention of 19%
- Increase of consumer lifetime value (LTV) of 22%
"As Killi continues to scale, we expect further enhancements in
Q3, which will provide similar improvements across all of these
metrics," said Neil Sweeney, founder
and CEO of Killi. "We are hyper-focused this year on improving the
user experience as the path toward growing our base and delivering
new ways for consumers to earn."
The Killi application was launched in May
2018 as a direct answer to the growing concern around
consumer data privacy, the misuse of data by the tech giants and a
need for companies to access compliant data. With a growing number
of states across the U.S. passing consumer data privacy
legislation, it is now a nationwide mandate that consumers receive
fair compensation for their data and companies partner with data
providers that can supply ethical, compliant data.
Killi's parent, Freckle (FRKL.V), is currently the only public
company focused on consumer control of data and privacy.
How Killi Works
Killi
is a free consumer application for users to earn money by
completing surveys and selling their data directly to companies
looking to purchase compliant, high fidelity data. The application
is currently available in the United
States and Canada with
further international expansion planned for the back half of
2019.
Killi also provides a mobile-first consumer panel for brands
looking for purchase and visitation insights on their customers.
The Killi panel averages response rates above 70%, an unprecedented
response rate in the research industry, to deliver an engaged and
active base for marketers.
About Freckle
With offices in Toronto and New
York, Freckle helps leading brands measure the effectiveness
of their advertising by independently matching media spend to
in-store visits while remaining media agnostic. Freckle works with
the world's most prestigious brands, publishers and investment
firms to deliver intelligence and validation of first-party
consumer data. Freckle's technology is used by Fortune 500 brands
like McDonald's, Lexus, Walmart, Verizon and AT&T, and is a
core component of the top demand-side platforms and data management
platforms used around the world.
In addition to its core business, Freckle developed a mobile
application called "Killi" that allows consumers to take control of
their digital identity back from those who have been using it
without their consent. With Killi, consumers can opt in and select
specific pieces of personal information that they would like to
share with brands in exchange for compensation. Freckle's
multi-channel offline attribution platform is now powered by the
People of Killi, making it the most compliant, highest fidelity
data source in the industry. Download Killi now
(Android, iPhone).
For more information, please visit freckleiot.com
FOR FURTHER
INFORMATION, PLEASE CONTACT:
|
|
Investor
Relations
|
Media
Contact
|
Sean Peasgood /
Principal
|
Jenny Fahlbush /
VP Marketing
|
sean@sophiccapital.com
|
jenny@freckleiot.com
|
(647)
558-0675
|
(508)
353-4500
|
|
Officer Contact @
Freckle Sean Homuth /
CFO sean.homuth@freckleiot.com
|
DISCLAIMER FOR FORWARD-LOOKING INFORMATION
Certain
statements in this press release are forward-looking statements and
are prospective in nature. Forward-looking statements are not based
on historical facts, but rather on current expectations and
projections about future events, and are therefore subject to risks
and uncertainties which could cause actual results to differ
materially from the future results expressed or implied by the
forward-looking statements, including: the receipt of all necessary
regulatory approvals, capital expenditures and other costs, and
financing and additional capital requirements. These statements
generally can be identified by the use of forward-looking words
such as "may", "should", "will", "could", "intend", "estimate",
"plan", "anticipate", "expect", "believe" or "continue", or the
negative thereof or similar variations. Forward-looking statements
in this news release include, amongst other things, statements
regarding the growth and success of Freckle & Killi. Although
management of the Corporation has attempted to identify important
factors that could cause actual results to differ materially from
those contained in forward-looking statements or forward-looking
information, there may be other factors that cause results not to
be as anticipated, estimated or intended. There can be no assurance
that such statements will prove to be accurate, as actual results
and future events could differ materially from those anticipated in
such statements. Accordingly, readers should not place undue
reliance on forward-looking statements and forward-looking
information. The Corporation assumed no obligation to update any
forward-looking statements or forward-looking information that are
incorporated by reference herein, except as required by applicable
securities laws. The forward-looking statements in this news
release speak only as of the date of this release and Freckle
undertakes no obligation to publicly update any forward-looking
statements to reflect new information, events or circumstances
after the date of this release. Any and all forward-looking
information contained in this press release is expressly qualified
by this cautionary statement.
The securities of the Corporation have not been and will not be
registered under the United States Securities Act of 1933, as
amended and may not be offered or sold in the United States absent registration or an
applicable exemption from the registration requirement. This press
release shall not constitute an offer to sell or the solicitation
of an offer to buy nor shall there be any sale of the securities in
any jurisdiction in which such offer, solicitation or sale would be
unlawful.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE Freckle Ltd.