TORONTO, Oct. 22, 2019 /CNW/ -- Freckle Ltd. (TSXV: FRKL),
a leader in privacy-compliant data and offline media measurement,
today announced its partnership with the global digital performance
marketing agency iCrossing, a division of Hearst, to provide offline measurement to
search clients.
"iCrossing aligns brands with consumers' passions by helping
brands engage on consumers' terms," said Chris Apostle, Chief Media
Officer, iCrossing. "This partnership with Freckle is all about
authentically connecting brands to what interests consumers through
industry-leading offline measurement and data for our clients."
Freckle is a global data company that specializes in determining
the effectiveness of a brand's media spend to drive a consumer to a
desired location -- known as offline attribution. With Freckle,
iCrossing will now be able to provide measurement and custom data
solutions to its entire client base.
"We are excited to partner with iCrossing, whose expertise in
search has grown to now include a variety of other services in a
variety of markets," said Neil
Sweeney, Founder and CEO, Freckle. "By providing the
visibility of how campaigns and data are improving ROI for clients,
iCrossing is enabled to make more informed decisions. As the
industry moves increasingly towards partners who are privacy
compliant, as we are with our Killi consumer application, it's
natural that iCrossing and Freckle work together."
About iCrossing
iCrossing is a global marketing agency
that lives at the junction of creativity, technology and data.
Powered by Hearst, iCrossing
offers a competitive advantage for its global client base with
access to the vast content and data from one of the world's largest
independent media, information and entertainment companies.
iCrossing is a purpose-built team that understands business
objectives at the highest level and has the capabilities to achieve
them at the most granular interaction. They drive growth, because
they are data-driven at their core, while deeply understanding the
strategy every organization needs to reach its objectives. More
information is available at https://www.icrossing.com.
About Freckle
Freckle, the global leader in offline
attribution and data privacy, helps leading brands and platforms
measure the effectiveness of their advertising by independently
matching media spend to in-store visitation while remaining media
agnostic. Freckle's technology is used by Fortune 500 brands like
McDonald's, Lexus, Walmart, Verizon and AT&T, and is a core
component of the top demand-side platforms (DSPs) and data
management platforms (DMPs) used around the world.
In addition to its core business, Freckle developed a mobile
application called "Killi" that allows consumers to take back
control of their digital identity from those who have been using it
without their consent. With Killi, consumers can opt-in and select
specific pieces of personal information that they would like to
share with brands in exchange for compensation. Freckle's
multi-channel offline attribution platform is now powered by the
People of Killi, making it the most compliant, highest fidelity
data source in the industry.
For more information, please visit freckleiot.com
FOR FURTHER INFORMATION, PLEASE CONTACT:
Erica McDonald, Media
Relations
+1 646-202-9784
Erica.Mcdonald@FinnPartners.com
Sean Peasgood, Investor
Relations
+1 647-558-0675
Sean@SophicCapital.com
Neither the TSX Venture Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Venture Exchange) accepts responsibility for the adequacy or
accuracy of this news release.
The Exchange has in no way passed upon the merits of the
proposed Transaction and has neither approved nor disapproved the
contents of this news release.
DISCLAIMER FOR FORWARD-LOOKING INFORMATION
Certain statements in this press release are forward-looking
statements and are prospective in nature. Forward-looking
statements are not based on historical facts, but rather on current
expectations and projections about future events, and are therefore
subject to risks and uncertainties which could cause actual results
to differ materially from the future results expressed or implied
by the forward-looking statements, including: the receipt of all
necessary regulatory approvals, capital expenditures and other
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"intend", "estimate", "plan", "anticipate", "expect", "believe'' or
"continue", or the negative thereof or similar variations.
Forward-looking statements in this news release include statements
regarding the success of the partnership between Influential and
Killi. Although management of the Corporation has attempted to
identify important factors that could cause actual results to
differ materially from those contained in forward-looking
statements or forward-looking information, there may be other
factors that cause results not to be as anticipated, estimated or
intended. There can be no assurance that such statements will prove
to be accurate, as actual results and future events could differ
materially from those anticipated in such statements. Accordingly,
readers should not place undue reliance on forward-looking
statements and forward-looking information. The Corporation assumed
no obligation to update any forward-looking statements or
forward-looking information that are incorporated by reference
herein, except as required by applicable securities laws.
The securities of the Corporation have not been and will not be
registered under the United States Securities Act of 1933, as
amended and may not be offered or sold in the United States absent registration or an
applicable exemption from the registration requirement. This press
release shall not constitute an offer to sell or the solicitation
of an offer to buy nor shall there be any sale of the securities in
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content:http://www.prnewswire.com/news-releases/freckle-and-icrossing-partner-to-provide-offline-measurement-for-search-clients-300942657.html
SOURCE Freckle Ltd.