VANCOUVER, BC, Nov. 18, 2021 /CNW/ - Pontus Protein Ltd.
(TSXV: HULK), (OTCQB: HLKKF), (FSE: 8YC) ("Pontus" or the
"Company") is pleased to announce the next step in the
launch of their plant based protein products. Today the Company is
launching its new brand identity to match its sustainable food
technology position in the market place.
In parallel with the development of the Company's state of the
art facility in Surrey, B.C.,
Pontus has been developing its brand identity.
"As we move to consumer brands, we need to communicate our
commitment to sustainability and biosecurity. Our market research
has shown that consumers want to be more sustainable, but do not
know where to start. We want to help. By incorporating Pontus
products into your life, we want to ensure consumers know they are
eating an all natural product, one we believe to be a positve and
crucial step towards a more sustainable future," said Victoria Bennett, Marketing Director,
Pontus.
J.R. Lopez, Pontus' Chief Experience Officer added, "We wanted
to ensure Pontus' new visual identity communicates our enclosed
vertical farming, based on water, in an approachable way. We are
challenging contemporary agricultural practices and we want the
world to know and see how we're reinventing agriculture too."
"Our technology is highly scalable and seeks to address the need
for high quality food. Our marketing and brand team have worked
hard to communicate our mandate for sustainability, our
scalability, and our technology. Our focus is on providing
consumers 100% natural, nutrient rich products, without the use of
harmful pesticides, and which seek to minimize all of our impact on
the environment," said Connor Yuen,
CEO, Pontus.
Media is invited to experience the brand launch at the Pontus
facility at 17686 66a Avenue Surrey,
B.C., V3S 2A7, today, Thursday,
November 18th from 2:00
p.m. (PT). There will also be a livestream of the launch
event starting at 5:00 p.m. (PT) on
Pontus' social media channels. Connor Yuen CEO, Steve McArthur CTO,
and Alson Niu, Executive Vice
President, will also be available at the facility located in
Surrey, B.C., from 2:00 to 4:00
p.m. (PT).
The Company is excited to unveil what they have been working on
over the last few months and demonstrate their continued commitment
to sustainability and their mission to reinvent agriculture. Their
unique facility, first products and new brand are integral to their
overall mission.
RSVP here – invest@pontuswaterlentils.com
Who: Pontus Protein Ltd – Reinventing Agriculture right here
in Greater Vancouver
What: Brand Launch and Media Availability
Where: 17686 66a Avenue Surrey, B.C., V3S 2A7
When: Thursday, November 18,
2021, from 2:00 – 4:00 p.m.
(PT)
Why: Visuals of state-of-the-art facility and new brand, with
a tangible way we can make a difference to feed the world
sustainably.
About Pontus Protein Ltd.
Pontus Protein Ltd. is a Vancouver,
B.C. based agricultural technology company that will enable
millions to rethink their food choices while helping people do the
world a world of good. By offering sustainably grown plant based
food options that are nutritious and delicious, we're helping this
kind of diet become the norm.
Pontus is reinventing agriculture with their proprietary Closed
Environment Vertical Aquaponic System (CEVAS) – the farming of the
future. Pontus specializes in the indoor vertical farming of water
lentils that use 95% less water than traditional agriculture and no
pesticides or chemicals. Pontus is committed to solving the global
food crisis by providing access to sustainable indoor biosecure
pure plant based proteins. Pontus' water lentils can be harvested
every 24 hours, exceed organic certification, and can be grown in
any climate in a relatively small area. Our water lentil protein is
filled with antioxidants, minerals, vitamins and all the amino
acids, making a complete protein food source. Pontus aims to
revolutionize the plant based sector as the entire sector is
currently based on two main protein sources: soy and pea. Water
lentil protein is far superior to pea and soy protein. It contains
over 40% protein vs. 5-36% protein*, and Pontus aims to be the base
protein for plant based food products, leading to the movement
transitioning the world from meat based to plant based
proteins.
To learn more, please visit pontuswaterlentils.com.
On behalf of the Board of Directors
"Connor Yuen"
Connor Yuen, CEO
Pontus Protein Ltd.
Forward-Looking Information
Certain statements in this release are forward-looking
statements, which reflect the expectations of management regarding
the Company. Forward-looking statements consist of statements that
are not purely historical, including any statements regarding
beliefs, plans, expectations or intentions regarding the future,
including but not limited to, the scalability of Pontus'
technology, any anticipated positive evironmental results from
utilizing Pontus' products, and Pontus' ability to revolutionize
the plant based sector and enable millions to rethink their food
choices. Such statements are subject to risks and uncertainties
that may cause actual results, performance or developments to
differ materially from those contained in the statements, including
risks related to factors beyond the control of the Company. These
risks include, but are not limited to, the following: the unknown
magnitude and duration of the effects of the COVID-19 pandemic, the
failure of Pontus to receive the necessary approvals from the
Canadian Food Inspection Agency for its products and facilities,
Pontus' inability to complete its Surrey,
B.C. facility, the inability of Pontus to successfully scale
its technology as well as other general business, economic, or
market related risks beyond the director control of the Company and
which may affect the Company's business, operations, or products.
No assurance can be given that any of the events anticipated by the
forward-looking statements will occur or, if they do occur, what
benefits the Company will obtain from them. The Company undertakes
no obligation to update forward-looking information if
circumstances or management's estimates or opinions should change,
unless required by law. The reader is cautioned not to place undue
reliance on forward-looking information.
Pontus has not conducted any scientific studies on the effects
of Pontus' products which have been evaluated by Health Canada or
the U.S. Food and Drug Administration. As each individual is
different, the benefits, if any, of taking Pontus' products will
vary from person to person. No claims or guarantees can be made as
to the effects of Pontus' products on an individual's health and
wellbeing.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in policies
of the TSX Venture Exchange) accept responsibility for the adequacy
or accuracy of this release.
SOURCE Pontus Protein Ltd.
