iSIGN Media and Luxury Goods Retailer, Little Switzerland, Launch Mobile Phone Interactive Proximity Advertising in the Caribbea
February 04 2010 - 7:09AM
Marketwired
iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:
ISD), today announced it has commenced the roll-out of its
interactive proximity advertising solution with Little Switzerland,
Inc., a leading specialty retailer of luxury items based in the
Caribbean. The two companies successfully trialed the first iSIGN
installation in early December at a Little Switzerland retail
location in Saint Thomas, Virgin Islands. The retailer aims to use
mobile phone based promotions, to personalize the buying
experiences in stores as they interact to millions of tourists who
visit the Caribbean each year.
"We have been experiencing consumers coming into our store with
the ads on their phones and have seen sales pick up by the
promotion offered in their Bluetooth message," said Ursula Sfraga,
Little Switzerland's Interactive Marketing Manager. "The technology
is really user-friendly and impressive. We look forward to creating
compelling ads and propagating awareness using iSIGN's media
broadcasting platform."
The plan entails expanding the iSIGN Media broadcasting system
throughout the 20 plus store chain. Content and delivery schedules
are now being tested and integrated. Little Switzerland aims to be
among the first jewelry chains in the region to reduce advertising
printing and other logistic costs, resulting in a greener footprint
for the chain. The messaging is free to the cell phone user as
Bluetooth wireless communications is used to connect with the
patron's phone. The ISIGN Media platform can reach anyone with a
Bluetooth-enabled cell phone within 300 feet of its broadcast
source.
Little Switzerland represents a growing trend among specialty
retailers who are focusing on maximizing customer experience
because shoppers are expecting more personalized buying experiences
in stores from a merchandise, pricing, promotions and overall ease
of buying experience. The automated and connected store in the
future will incorporate more mobile phone technologies in the store
experience because more consumers are increasing their product and
promotions search via their phones. A recent Aberdeen Group survey
of US retailers revealed that 30% of these retailers are now
planning to utilize mobile-phone based retailing and advertising
within the next 12 months.
"You need new technology and management tools to integrate the
mobile phone shopper into the store experience," said Alex Romanov,
CEO of iSIGN. "The real bonus of our broadcasting system is the
interactive data aggregation. Our solution allows Little
Switzerland's management to capture client interactions and measure
the effectiveness of each advertisement and promotion to maximize
value to their clients and ROI to each store."
About Little Switzerland
Little Switzerland is a leading specialty retailer of luxury
goods in the Carribean with over 27 distinctively designed retail
stores on eleven islands and operations in Key West, Florida. The
products offered include a wide selection of high-quality jewelry,
watches, crystal, china, gifts and accessories. For more
information please visit www.littleswitzerland.com.
About iSIGN Media
iSIGN is a leading developer of location-based interactive
proximity advertising solutions that deliver rich media, permission
based messages, free of charge to cell phones using Bluetooth
connectivity. The Company's patent-pending advertising platform
combines the precision of direct marketing and the tracking
potential of the Web to deliver more cost effective and ROI-driven
advertising than is possible via print, radio and television. iSIGN
is based in Markham, Ontario with R&D and customer support
operations in Vancouver, BC. iSIGN is publicly traded in Toronto
(TSX.V) under the symbol "ISD". Additional information about iSIGN
Media can be found at www.isignmedia.com.
Forward-Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations, including the matters discussed under "Risks
and Uncertainties" in the Filing Statement filed on October 9th,
2009 with the regulatory authorities. iSIGN Media assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those reflected in
the forward-looking statements.
© 2009 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: iSIGN Chiriga Derrick Marketing Director (905)
530-2405 chiriga@isignmedia.com
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