ISD iSign Media Solutions Inc

iSIGN Media Solutions Inc. ("iSIGN" or "Company")(TSX VENTURE:ISD) is pleased to
announce that Pinpoint Media Group Inc. ("Pinpoint"), a Toronto based digital
signage advertising network provider servicing 1,400 convenience stores in
Canada has partnered with iSIGN to enhance its network.


iSIGN's Interactive Marketing Solution ("IMS") 3.0 software will be embedded
into the Mac's/Couche-Tard convenience store chain's digital signage network in
Canada, commencing January 4, 2011, in Quebec first where it has over 85% of the
market share in the convenience/gas retail market. Installations will follow in
Ontario where it has a 65% share of the market and Western Canada, where it has
a 60% share of the market.


The addition of iSIGN's patent pending proximity based interactive advertising
solution will expand the reach of all signage advertising content to mobile
phones, capturing shoppers' response and allow for real time analysis. Pinpoint
will be the first major advertising footprint to include "Business Intelligence"
data gathering to its advertising clients.


The Pinpoint network consists of 5,200 digital signs/faces and is contributing
and influencing the $8 billion in annual transactions from up to 1.5 million
daily customers in Pinpoint enabled locations.


Once all signage is embedded and advertisers request activation of the IMS 3.0
software, annual revenues of just over $8 million will be generated by iSIGN's
monthly licensing fees. The embedding is an automated process, performed
remotely, as is the activation which will be done throughout the network to
engage advertisers.


"In 2011 Pinpoint Media will be the largest digital signage footprint offering
all brand and service advertisers our iSIGN powered interactive messaging to
mobile phones in proximity of each location to increase consumer awareness and
spontaneous purchases in the Mac's/Couche-Tard chain," said Alex Romanov,
iSIGN's Chief Executive Officer. "This will increase sales and revenues for the
stores, the advertisers and Pinpoint."


"This will be a very unique ROI opportunity for our advertisers and will be
instantly measurable as all signage is embedded and the IMS 3.0 software
activated for advertisers," said Enmanuel Rumbos, President of Pinpoint Media.
"This is something that ad agencies and clients alike are constantly looking for
in this emerging medium."


"Advertisers on the Pinpoint signage network will be able to receive real-time
feedback to each advertisement sent to shoppers' phones from every sign in each
location," added Mr. Romanov. "Currently our IMS 3.0 software has demonstrated
the ability to interact with 150,000 or more mobile devices per month from a
single unit and we look forward to the volume of data we will capture in a chain
with millions of customers monthly. Pinpoint's advertisers will be the
beneficiaries of large volumes of confirmed responses to each advertisement.
This is a marketer's dream."


Both executives were unanimous to add "that Pinpoint's network will have the
instant advantage of being able to interact with millions of mobile phones per
month, resulting in possibly the largest digital data gathering system to date,
provided by and proving the power of location based interactive proximity
advertising utilizing Bluetooth(R) enabled technology which is free of cost to
consumers, doesn't impact their privacy while providing virtual real time
feedback to clients for analysis for the planning of future planned marketing
campaigns.


About Pinpoint Media Group Inc.

Pinpoint is the largest owner/operator of in-store digital media in Canada. With
a national footprint, Pinpoint reaches an average of 1.5 million consumers a day
in our convenience store network, using state of the art technology to push
relevant content. Our Point-of-Sales Integration allows us to trigger ads
alongside the digital receipt on every transaction, delivering truly relevant
content when it matters most. Pinpoint is present in 1,400 convenience stores
across Canada, with just over 5,200 digital faces. We are the clear-cut market
leader in convenience/gas retail, with 85%+ share of all volume in Quebec, 65%+
share in Ontario, and 60%+ in Western Canada. Our high impact product and
services have been shown in numerous case studies, whether point of sale, brand
or otherwise, to build sales and brand equity. Constantly expanding and
improving our networks, we have won the City of Calgary's parks and recreation
rights to deploy and manage their digital solution for a roll out expected to
take place beginning in January 2011. Having multiple channels allows us to get
an accurate insight into what moves the industry and where is going. Additional
information about Pinpoint Media can be found at www.pinpointmediagroup.com.


About iSIGN Media

iSIGN is a leading developer of location-based interactive proximity advertising
solutions that deliver rich media, permission based messages, free of charge to
cell phones using Bluetooth(R) connectivity. The Company's patent-pending
advertising platform combines the precision of direct marketing and the tracking
potential of the Web to deliver more cost effective and ROI-driven advertising
than is possible via print, radio and television. iSIGN is based in Richmond
Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN
is a business partner of AOpen America Inc., having an OEM agreement for the
embedding of its IMS software in AOpen's digital media players and IBM, as their
Solution Provider, POS All Models. iSIGN's software solutions are also
distributed by BlueStar Inc. to their network of Value Added Resellers. iSIGN is
publicly traded in Toronto (TSX.V) under the symbol "ISD". Additional
information about iSIGN Media can be found at www.isignmedia.com.


Forward-Looking Statements

This news release includes certain forward-looking statements that are based
upon current expectations, which involve risks and uncertainties associated with
iSIGN Media's business and the environment in which the business operates. Any
statements contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the expressions
"anticipate", "believe", "plan", "estimate", "expect", "intend", and similar
expressions to the extent they relate to the Company or its management. The
forward-looking statements are not historical facts, but reflect iSIGN Media's
current expectations regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that could cause
actual results or events to differ materially from current expectations,
including the matters discussed under "Risks and Uncertainties" in the Filing
Statement filed on October 9th, 2009 with the regulatory authorities. iSIGN
Media assumes no obligation to update the forward-looking statements, or to
update the reasons why actual results could differ from those reflected in the
forward-looking statements.


(C) 2010 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks
and trade names are the property of their respective owners.

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