Agreement Sets Stage for the Integration of iSIGN's Smart
Antenna into Kiosks for Major International Airports, Transit
Systems and Government Offices
TORONTO, Oct. 27, 2015 /CNW/ - iSIGN Media Solutions Inc.
("iSIGN" or "Company") (TSX-V: ISD) (OTC Pink: ISDSF), a leading
provider of interactive mobile proximity advertising solutions, and
its reseller partner for airports in the Americas, Rich Multimedia
Technologies Inc. ("RMT"), today announced an agreement closing a
Letter of Intent ("LOI"), previously announced on October 6, 2015, for an Original Equipment
Manufacturer ("OEM") and Licensing Agreement ("Agreement"). The
Agreement defines the terms and conditions to integrate iSIGN's
Smart Antenna into RMT's Tele-Digital Store Front Kiosks
("Kiosks"), paving the way for a dramatic increase in advertising
revenue and much broader footprint for iSIGN's mobile network.
The Agreement is effective for a period of five years, with the
option for further renewals. Under the terms of the Agreement, RMT
will be responsible for all costs of integration redesign and the
purchase and integration of Smart Antenna components into the
Kiosks at RMT's factory in China.
RMT will also be responsible for all costs incurred by iSIGN for
any revisions required to its back-end reporting system,
customization and dashboard changes and functionality integration.
iSIGN will cooperate fully with RMT and its manufacturer and will
review and approve the integration and any back-end reporting
changes.
Under the terms of the Agreement, the licensing fee will be
based upon the number of Kiosks built during the term of this
Agreement and any renewal periods, starting with an initial build
of 5,000 Kiosks. In addition to the licensing fee, iSIGN will
receive a data management fee based on activation of the licensed
Kiosks. The combined licensing and data management fees will
generate revenues to iSIGN up to a maximum of $3 US per day for each Kiosk, upon activation.
The target date for RMT's manufacturer to be ready to start
integrating Smart Antennas into the Kiosks is the end of
November 2015. Once Kiosks are
activated, they will form the world's first integrated out-of-home
system offering mobile proximity advertising, an RMT
exclusive.
"Signing this Agreement was important to us," said
Mark Steven, RMT's Vice President of
Global Business Development. "It allows us to more directly control
the overall cost of our Kiosks and puts us fully in control of the
exclusivity that this Agreement gives us. We look forward to at
least a 35% increase in advertising revenue with the additional of
iSIGN's proximity messaging and real-time interaction with
travellers' mobile devices."
Currently, RMT has 318 of their best-in-class Tele-Digital Store
Fronts, which include free phone and mobile phone re-charging
services, located in three airports in the US. RMT plans to deploy
approximately 5,000 Kiosks in Mexico
City's international airport, transit system and government
facilities over the next 90 to 120 days. Additionally, RMT plans to
roll out 3,600 Kiosks in multiple major international airports in
the US and Canada by the end of
2016.
The annual passenger foot traffic at the three US airports where
RMT's Tele-Digital Store Fronts are currently installed total 63.8
million. The addition of Mexico
City's airport would add another 31 million in traffic.
RMT's projected rollout into the top 10 major international
airports by the end of 2016 will add an additional traffic count of
514.6 million. The vast majority of these travelers will be in the
airports for extended periods of time, with their smartphones on
and ready to receive iSIGN's proximity messaging throughout the
airport concourses.
Third-party advertising sales will be handled by AllOver Media,
LLC ("AOM"), iSIGN's advertising reseller partner, as the Kiosks
become part of iSIGN's National Mobile Network ("NMN").
It is estimated that the RMT network, reaching roughly 600
million travelers annually, could generate approximately
$250 million in advertising revenue
per year, based on current results in three US airports and the
addition of iSIGN's patented mobile technology.
"This airport network has the potential to greatly extend and
increase the reach of advertising at a very reasonable cost,"
stated Alex Romanov, iSIGN's Chief
Executive Officer. "We're excited about working with RMT to create
the world's first out-of-home mobile network."
iSIGN plans to continue expansion of its NMN and its audience of
consumers, while offering advertisers and other potential network
locations new business opportunities. To learn more about iSIGN,
please visit www.isignmedia.com.
About Rich Multimedia Technologies
Rich Multimedia Technologies and its executive team has a 25
year plus proven track record in the telecommunications;
advertising; in-airport media and retail travel business.
With our partners we represent the leading international brands'
and In-airport retail concessionaires. We are committed to
working in close partnerships with brands, airport operators and
suppliers to bring the mobile traveller on-the-go an unrivalled
shopping choice and experience. We are relentless in our
search for new concepts that will help develop existing and new
markets. www.richmediatechnologies.com
About iSIGN Media
iSIGN Media, based in Toronto,
is a data-focused, software-as-a-service (SaaS) company that is a
pioneering leader in gathering point-of-sale data and mobile
shopper preferences to generate actionable data and reveal valuable
consumer insights. Creators of the Smart suite of products, a
patented interactive proximity marketing technology, iSIGN enables
brands to deliver targeted messaging, personalized offers and
loyalty perks to consumers' mobile devices in proximity and with
real-time proof of redemption. iSIGN's data gathering
capabilities provide analytics on price points, typical purchases,
in-store dwell time and other shopper metrics that identify
emerging consumer behaviors. These insights enable smarter
business decisions and provide increased ROI metrics for more
transparent marketing. iSIGN delivers relevant, timely messages on
an opt-in basis at no charge to consumers, transmitting rich media
to consumer mobile devices via Bluetooth® and WiFi connectivity in
complete privacy as opposed to iBeacons, apps, downloads and
required surrendering of personal information. Proven to
increase brand engagement and customer loyalty, iSIGN generates
preference-based, predictive "clean data" without compromising
consumer privacy. Partners include: IBM, Keyser Retail
Solutions, Baylor University, Verizon
Wireless, TELUS and AOpen America Inc. www.isignmedia.com
© 2015 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither the TSX Venture Exchange nor Its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility or accuracy of this
release.
SOURCE iSIGN Media Solutions Inc.