PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNDMF) ("PNI" or the "Company"), the
leading innovator in digital media solutions for retailers, announced financial
results for the third quarter of Fiscal Year 2011. Revenue for the quarter was
$5.3 million. If foreign currency exchange rates had remained constant, revenue
for the quarter would have been approximately $5.5 million.




Fiscal 2011 Third Quarter Financial and Operational Highlights:

--  Transacted 4.2 million orders over the PNI Digital Media Platform, a 3%
    increase compared to the third quarter of Fiscal 2010. 
--  Revenue of $5.3 million, compared to $5.7 million in third quarter of
    Fiscal 2010. 
--  Transactional revenue of $4.0 million, compared to $4.4 million during
    the third quarter of Fiscal 2010 Transaction fees represented 75% of
    total revenue for the quarter, consistent with the same period last
    year. 
--  Non-GAAP adjusted EBITDA(1) of $0.6 million, compared to $1.6 million
    during the same period last year. 
--  GAAP net loss after income taxes of $76,000 for the quarter. 
--  The Company extended its agreement with Costco US and Costco Canada for
    an additional five year term through 2016. 
--  The Company renewed its agreement with CVS/pharmacy for online photo
    services. 
--  Continued investment into new vertical markets, with total expenditures
    on software development totaling $2.7 million compared to $2 million in
    the third quarter of 2010. 
--  The Company announced it has entered into an agreement with a leading
    national retailer to launch its flagship social stationery product. 



"We continue to execute on our plan of launching new product offerings to our
existing and new retail partners," said Kyle Hall, Chief Executive Officer of
PNI Digital Media. "The core business is being readied for the holiday season
with many new features to enhance our customers' market penetration."


Conference Call

The Company will host a conference call on Tuesday, August 16th, 2011 at 4:30pm
ET (1:30pm PT) to discuss the Company's Fiscal 2011 third quarter financial
results. Mr. Kyle Hall, Chief Executive Officer, Mr. Aaron Rallo, President and
Chief Operating Officer and Mr. Simon Bodymore, Chief Financial Officer will
host the call.


To join the call, please dial (888) 241-0394 (US/Canada) or (647) 427-3413
(International) and quote conference ID no. 84855932. Please call 10 minutes
prior to the scheduled start time.




Consolidated Balance Sheets

                                                     June 30,     September
                                                        2011       30, 2010
                                                 --------------------------
                                                                           
Assets                                                                     
                                                                           
Current assets                                                             
 Cash and cash equivalents                       $  3,020,411  $  4,690,355
 Accounts receivable                                4,471,718     5,302,865
 Prepaid expenses and other current assets            471,225       541,026
 Current portion of future income tax asset           706,340     1,026,651
                                                 --------------------------
                                                                           
                                                    8,669,694    11,560,897
                                                                           
Property and equipment                              5,415,294     5,230,829
Future income tax asset                             5,189,370     4,953,934
Intangible assets                                     679,429     1,115,794
Goodwill                                              559,187       658,904
                                                                           
                                                 --------------------------
                                                                           
                                                 $ 20,512,974  $ 23,520,358
                                                 --------------------------
                                                 --------------------------
                                                                           
Liabilities                                                                
                                                                           
Current liabilities                                                        
 Accounts payable and accrued liabilities        $  2,710,935  $  5,471,878
 Current portion of deferred revenue                  261,601       613,081
 Current portion of capital lease obligations               -       107,964
 Future income tax liability                           68,474       119,081
                                                 --------------------------
                                                                           
                                                    3,041,010     6,312,004
                                                                           
Deferred revenue                                       36,158        78,876
                                                 --------------------------
                                                    3,077,168     6,390,880
                                                 --------------------------
                                                                           
Shareholders' Equity                                                       
                                                                           
Share capital                                    $ 66,525,300  $ 66,200,215
Contributed surplus                                19,129,244    18,933,619
                                                 --------------------------
                                                   85,654,544    85,133,834
                                                 --------------------------
                                                                           
Deficit                                           (65,529,999)  (65,684,820)
                                                                           
Accumulated other comprehensive loss               (2,688,739)   (2,319,536)
                                                 --------------------------
                                                                           
                                                  (68,218,738)  (68,004,356)
                                                 --------------------------
                                                                           
                                                   17,435,806    17,129,478
                                                                           
                                                 --------------------------
                                                 $ 20,512,974  $ 23,520,358
                                                 --------------------------
                                                 --------------------------


Consolidated Statements of (Loss) Earnings and Comprehensive (Loss) Gain

                             Three Months Ended           Nine Months Ended
                          June 30,      June 30,      June 30,      June 30,
                             2011          2010          2011          2010
                     ------------------------------------------------------
                                                                           
Revenue              $  5,316,242  $  5,681,221  $ 18,081,310  $ 18,699,156
                                                                           
Expenses                                                                   
 Network delivery         915,156     1,092,965     3,397,609     4,278,918
 Software                                                                  
  development           2,710,147     2,011,188     8,317,564     5,858,576
 General and                                                               
  administration          995,071       957,569     3,074,899     3,047,616
 Sales and                                                                 
  marketing               208,980       191,706       770,009       647,236
 Amortization             750,549     1,400,145     2,132,781     4,095,871
                     ------------------------------------------------------
                                                                           
                        5,579,903     5,653,573    17,692,862    17,928,217
                     ------------------------------------------------------
                                                                           
(Loss) earnings                                                            
 from operations                                                           
 before the                                                                
 undernoted              (263,661)       27,648       388,448       770,939
                                                                           
Realized foreign                                                           
 exchange (loss)                                                           
 gain                      (1,435)        8,691       (84,433)      (51,884)
                                                                           
Unrealized foreign                                                         
 exchange (loss)                                                           
 gain                     (40,749)     (130,245)       50,159       496,563
                                                                           
Interest income               446             -           494           679
                                                                           
Interest expense -                                                         
 capital lease                  -       (15,817)       (5,536)      (65,055)
                                                                           
Interest expense -                                                         
 other                       (464)          (37)         (479)       (1,597)
                                                                           
Loss on disposal of                                                        
 property and                                                              
 equipment                (25,698)            -      (116,411)            -
Loss on settlement                                                         
 of asset                                                                  
 retirement                                                                
 obligation                     -             -             -        (4,810)
                                                                           
                     ------------------------------------------------------
                                                                           
                          (67,900)     (137,408)     (156,206)      373,896
                     ------------------------------------------------------
                                                                           
(Loss) earnings                                                            
 before income                                                             
 taxes                   (331,561)     (109,760)      232,242     1,144,835
                                                                           
Current income tax                                                         
 benefit (expense)              -             -             -             -
Future income tax                                                          
 benefit (expense)        255,340             -       (77,421)     (101,158)
                                                                           
                     ------------------------------------------------------
Net (loss) earnings       (76,221)     (109,760)      154,821     1,043,677
                                                                           
Other comprehensive                                                        
 gain (loss):                                                              
                                                                           
Unrealized foreign                                                         
 exchange gain                                                             
 (loss) on                                                                 
 translation of                                                            
 self sustaining                                                           
 foreign operations        24,492       230,225      (369,203)     (741,615)
                     ------------------------------------------------------
                                                                           
Comprehensive                                                              
 (loss) gain         $    (51,729) $    120,465  $   (214,382) $    302,062
                     ------------------------------------------------------
                     ------------------------------------------------------
                                                                           
(Loss) earnings per                                                        
 share                                                                     
Basic                $      (0.00) $      (0.00) $       0.00  $       0.03
Fully diluted        $      (0.00) $      (0.00) $       0.00  $       0.03


Non-GAAP Financial Measures

                                                         Three Months Ended
                                                      June 30,      June 30,
                                                         2011          2010
                                                 --------------------------
                                                                           
Net (loss) in accordance with GAAP               $    (76,221) $   (109,760)
Amortization                                          750,549     1,400,145
Interest expense                                          464        15,854
Income tax (benefit) expense                         (255,340)            -
Stock based compensation expense                      148,028       168,379
Unrealized foreign exchange loss (gain)                40,749       130,245
                                                                           
                                                 --------------------------
Adjusted EBITDA                                  $    608,229  $  1,604,863
                                                 --------------------------
                                                 --------------------------
                                                                           
                                                                           
                                                          Nine Months Ended
                                                      June 30,      June 30,
                                                         2011          2010
                                                 --------------------------
                                                                           
Net earnings (loss) in accordance with GAAP      $    154,821  $  1,043,677
Amortization                                        2,132,781     4,095,871
Interest expense                                        6,015        66,652
Income tax expense                                     77,421       101,158
Stock based compensation expense                      507,428       535,328
Unrealized foreign exchange (gain)                    (50,159)     (496,563)
                                                                           
                                                 --------------------------
Adjusted EBITDA                                  $  2,828,307  $  5,346,123
                                                 --------------------------
                                                 --------------------------



Notes:

1 - Non-GAAP Measures

The Company continues to provide all information required in accordance with
GAAP, but believes evaluating its ongoing operating results may not be as useful
if an investor is limited to reviewing only GAAP financial measures.
Accordingly, the Company uses non-GAAP financial information to evaluate its
ongoing operations and for internal planning and forecasting purposes. The
primary non-GAAP financial measures utilized by the Company include adjusted
EBITDA and adjusted EBITDA per share. Adjusted EBITDA is defined as earnings
(loss) before interest expense, taxes, depreciation, amortization, unrealized
foreign currency gains and losses and stock-based compensation.


To supplement the Company's financial statements presented on a GAAP basis, we
believe that these non-GAAP measures provide useful information about the
Company's core operating results and thus are appropriate to enhance the overall
understanding of the Company's past financial performance and its prospects for
the future. These adjustments to the Company's GAAP results are made with the
intent of providing both management and investors a more complete understanding
of the Company's underlying operational results and trends and performance.
Management uses these non-GAAP measures to evaluate the Company's financial
results, develop budgets, manage expenditures, and determine employee
compensation. The presentation of additional information is not meant to be
considered in isolation or as a substitute for or superior to net (loss)
earnings or net (loss) earnings per share determined in accordance with GAAP.


Currency:

All amounts are expressed in Canadian dollars. This notice is qualified in its
entirety by reference to the Company's financial statements and accompanying
Management Discussion and Analysis, which are accessible on the SEC'S website at
www.sec.gov/edgar.shtml and on SEDAR at www.sedar.com.


About PNI Digital Media:

Founded in 1995, PNI Digital Media operates the PNI Digital Media Platform,
which provides transaction processing and order routing services for major
retailers. The PNI Digital Media Platform connects consumer-ordered digital
content, whether from online, in-store kiosks, desktop software or mobile
phones, with retailers that have on-demand manufacturing capabilities for the
production of personalized products such as photos, photo books and calendars,
business cards and stationery. PNI Digital Media successfully generates millions
of transactions each year for retailers and their thousands of locations
worldwide.


Further information on our company can be found at: www.pnimedia.com

The statements that are not historical facts contained in this release are
forward-looking statements that involve risks and uncertainties. PNI Digital
Media's actual results could differ materially from those expressed or implied
by such forward-looking statements. Factors that could cause or contribute to
such differences include, but are not limited to, changes in technology,
employee retention, inability to deliver on contracts, failure of customers to
continue marketing the online solution, competition, general economic
conditions, foreign exchange and other risks detailed in the Company's annual
report and other filings. Additional information related to the Company can be
found on SEDAR at www.sedar.com and on the SEC'S website at
www.sec.gov/edgar.shtml. The information contained herein is subject to change
without notice. PNI Digital Media shall not be liable for technical or editorial
errors or omissions contained herein.


The TSX Venture Exchange has neither approved nor disapproved the information
contained in this release. PNI Digital Media relies upon litigation protection
for "forward-looking" statements.


PNI Digital Media is a registered trademark of PNI Digital Media Inc. All other
trademarks are property of their respective owners.


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