- New Patent Granted in Korea for Price Formation in
Location-Based Advertising Networks.
TORONTO, Aug. 11, 2014 /CNW/ - Sprylogics
International Corp. ("Sprylogics" or the "Company") (TSXV:
SPY), a technology provider of local mobile search and
messaging solutions for consumers and businesses is pleased to
announce that it has bolstered its Patent Portfolio with the recent
grant of a new patent in Korea for a "Price Formation in
Location-Based Advertising Networks".
The Company has a significant family of patents granted related
location based advertising. The total value of the
global real-time mobile location-based advertising and marketing
market is estimated to grow from $1.66
billion in 2013 to $14.8
billion in 2018, according to a research report from the
analyst firm Berg Insight. This will then correspond to 38.6
percent of all mobile advertising and marketing.
"With our latest patent we are continuing to protect our IP in
the fundamental way that location based advertising works", said
Marvin Igelman, CEO of Sprylogics.
"We are pleased to widen our global reach with this stable of
highly relevant, valuable patents in an exploding and lucrative
marketing space. We anticipate obtaining further patent
grants in in the future."
Currently that brings the number of patents granted to the
Company to 12 (including one notice of allowance), some of which
are granted in multiple jurisdictions as follows:
|
Country
|
Title
|
Status
|
Patent
Number
|
|
US
|
Network for
Targeting Individual Operating a Microcomputer Regardless of his
Location
|
Issued
|
6,970,922
B2
|
|
US
|
Network for
Targeting Individual Operating a Microcomputer Regardless of His
Location
|
Issued
|
7,539,742
B2
|
|
US
|
Method and System
for Wireless Message-Based Advertising
|
Issued
|
8,315,178
B2
|
|
US
|
Network for
Targeting Individual Operating a Microcomputer Regardless of His
Location
|
Issued
|
7,870,229
B2
|
|
CA
|
Multi-Mode
Location Based E-Directory Service Enabling Method, System and
Apparatus
|
Issued
|
2,600,849
|
|
US
|
Multi-Mode
Location Based E-Directory Service Enabling Method, System and
Apparatus
|
Issued
|
7,941,430
|
|
US
|
System, Methods,
and Apparatus for Interactive Advertising
|
Issued
|
8732016
B2
|
|
JP
|
System and Method
for Adding Advertisements to a Location-Based Advertising
System
|
Issued
|
5405665
|
|
US
|
Network for
Targeting Individual Operating a Microcomputer Regardless of His
Location
|
Issued
|
8,099,477
|
|
SG
|
Method of Using
Location Information for Advertising System Based on 3-Dimensional
Shapes
|
Issued
|
176399
|
|
KR
|
Price Formation in
Location-Based Advertising Networks
|
Issued
|
10-1424590
|
|
US
|
Method and System
for Wireless Message-Based Advertising
|
Published
|
notice
of
allowance
4.30.14
|
Korean Patent No. 10-1424590 was granted on July 23, 2014, and it is described as
follows:
A method of providing a location-based advertisement is
provided. The advertisement is provided to an electronic
communications device, over a communications network, on behalf of
an advertiser. The method includes calculating an adjusted price to
be charged to the advertiser for the advertisement using at least a
geographic location associated with the advertisement, a distance
of the electronic communications device from the geographic
location and optionally a bid price associated with the geographic
location. The method also includes delivering the advertisement
over the communications network to the electronic communications
device. A system for providing such advertisements, as well as a
computer-readable storage medium with instructions, in the form of
software, to perform the method or implement the system are also
provided.
About Sprylogics
Sprylogics International Corp. enables telecom operators,
messaging and mobile application providers to introduce new revenue
streams into their apps with its "Poynt-Enabled" SDK.
"Poynt-Enabled" brings monetization related to the user's search
intent, while increasing loyalty, engagement and usage activity
levels. Sprylogics semantically aggregates and distributes useful
local content by making it searchable via its patented geographical
and contextual targeting technology.
Sprylogics also markets Poynt; an award winning, all-in-one
mobile local search App that has garnered over 20 million
downloads. Both products have a common focus on enhancing the
mobile user experience, enabling users to do more "without leaving
the app", while monetizing via local search results and
transactions.
Visit www.sprylogics.com, or follow @poynt on Twitter.
Download the Poynt App on your smartphone at
http://m.poynt.com.
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policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
Cautionary and Forward-looking Statements
- Statements contained in this news release, which are not
historical facts, are forward-looking statements that involve risk,
uncertainties and other factors that could cause actual results to
differ materially from those expressed or implied by such
forward-looking statements. There can be no assurance that
such statements will prove to be accurate and actual results and
future events could differ materially from those anticipated in
such statements. All forward-looking statements included in
this news release are based on information available to the Company
on the date hereof. Forward-looking statements are subject to
known and unknown risks, uncertainties and other factors that could
cause actual results of Sprylogics to differ materially from the
conclusion, forecast or projection stated in such forward-looking
statements. These risks, uncertainties and other factors include,
but are not limited to factors referenced in Sprylogics' other
continuous disclosure filings, which are available
at www.sedar.com. Readers should not place undue reliance on
these forward-looking statements. The Company assumes no obligation
to update any forward-looking statements, except as required by
applicable securities laws.
SOURCE Sprylogics International Corp.