- Latest Singapore Patent adds to Sprylogics' Global Patent
Footprint
TORONTO, Sept. 9, 2014
/CNW/ - Sprylogics International Corp. ("Sprylogics" or the
"Company") (TSXV: SPY), a technology provider of local mobile
search and messaging solutions for consumers and businesses is
pleased to announce that it has been granted a new patent for a
"System and Method for Adding Advertisements to a Location-Based
Advertising System". This addition compliments the Company's
existing intellectual property portfolio of granted or pending
patents.
Singapore Patent No. 175757 was granted on August 20, 2014, and it is described as
follows:
A location-based advertising system automatically analyzes
messages posted on social networking systems or other publicly
accessible or private computer systems for posting messages for
viewing by others. The messages are analyzed to identify messages
that contain offers, such as offers that may be construed as
location-based offers. Information about the offers is extracted
from the messages and placed in a database. The database may be
used by a location-based advertising application to send
advertisements to targeted users or to respond to users who are
qualified according to their current or recent geographic location.
Optionally or alternatively, merchants may send messages, such as
e-mail messages or instant messages (IMs), to the system to notify
the system of offers. These messages are also analyzed and
information about their respective offers is extracted and placed
in the database.
"This new patent is related to important features in our
Poynt-Enabled SDK and Poynt App, pertaining to the monetization of
location-based search intent", said Marvin
Igelman, CEO of Sprylogics. "This patent has now been
granted to us in Australia,
Japan and Singapore and expands our existing IP
portfolio worldwide demonstrating the breadth and depth of our
innovative engineering talent."
About Sprylogics
Sprylogics International Corp. enables telecom operators,
messaging and mobile application providers to introduce new revenue
streams into their apps with its "Poynt-Enabled" SDK.
"Poynt-Enabled" brings monetization related to the user's search
intent, while increasing loyalty, engagement and usage activity
levels. Sprylogics semantically aggregates and distributes useful
local content by making it searchable via its patented geographical
and contextual targeting technology.
Sprylogics also markets Poynt; an award winning, all-in-one
mobile local search App that has garnered over 20 million
downloads. Both products have a common focus on enhancing the
mobile user experience, enabling users to do more "without leaving
the app", while monetizing via local search results and
transactions.
Visit www.sprylogics.com, or follow @poynt on Twitter.
Download the Poynt App on your smartphone at
http://m.poynt.com.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Cautionary and Forward-looking Statements
- Statements contained in this news release, which are not
historical facts, are forward-looking statements that involve risk,
uncertainties and other factors that could cause actual results to
differ materially from those expressed or implied by such
forward-looking statements. There can be no assurance that
such statements will prove to be accurate and actual results and
future events could differ materially from those anticipated in
such statements. All forward-looking statements included in
this news release are based on information available to the Company
on the date hereof. Forward-looking statements are subject to
known and unknown risks, uncertainties and other factors that could
cause actual results of Sprylogics to differ materially from the
conclusion, forecast or projection stated in such forward-looking
statements. These risks, uncertainties and other factors include,
but are not limited to factors referenced in Sprylogics' other
continuous disclosure filings, which are available
at www.sedar.com. Readers should not place undue reliance on
these forward-looking statements. The Company assumes no obligation
to update any forward-looking statements, except as required by
applicable securities laws.
SOURCE Sprylogics International Corp.