ADBN Americana Distribution Inc (CE)

Continuing to gain momentum as a leader in premium content security, INSIDE Secure (NYSE Euronext: INSD) today announced it is working with Advanced Digital Broadcast (SIX: ADBN), a leading provider of advanced solutions for the connected home, to create secure, premium content iOS and Android™ mobile apps for operators. The first deployment emanating from the partnership is for nc+, the leading pay-TV platform in Poland.

ADB is using INSIDE’s downloadable DRM Fusion™ Agent client software to secure nc+’s new GO apps for smartphones, tablets and other mobile devices, and to enable secure over-the-top (OTT) delivery of premium content to new and current subscribers.

“As Poland’s leading premium direct-to-home (DTH) operator, nc+ prides itself on offering the most technologically advanced services,” said Jan Frelek, new business development director at nc+. “Now, through our partnership with ADB and with downloadable DRM Fusion Agent software embedded in the nc+GO mobile apps, we are able to deliver premium content to our customers’ mobile devices, such as Android and iOS phones and tablets.”

Over-the-top (OTT) content delivery is revolutionizing the way video, television and other services are delivered to consumers. It utilizes the Internet as the conduit rather than a service provider’s own dedicated, managed IPTV network. It offers pay-TV providers a way to retain existing subscribers by extending their service to mobile devices. It also offers them a way to attract new subscribers who are interested in watching premium content on mobile devices.

“We needed a downloadable DRM solution for our premium content mobile apps that just worked and did not compromise the content owner or our operator customers in any way,” said Krzysztof Bilinski, general manager and broadcast division head at ADB. “INSIDE Secure’s downloadable DRM Fusion Agent fit the bill perfectly because it is a proven technology that is trusted by the major premium content owners. It also enables customers, such as nc+, to offer secure OTT-based services to existing and prospective subscribers wanting to watch premium content on mobile devices.”

INSIDE’s downloadable DRM Fusion Agent client software offers developers the critical Microsoft PlayReady, Windows Media DRM, OMA DRM 2.X, and/or UltraViolet security they need to embed in their mobile apps. A single application programming interface (API) provides easy access to all the supported DRM technologies, which can be chosen at compile time to save on costs. An additional Java API is provided for the Android platform for Java application integration. DRM Fusion Agent is pre-integrated with the iOS native media player, and can be provided pre-integrated with third party media players if additional media codecs and formats are required.

“ADB is one of the world’s leading providers of pay-TV solutions, and we are pleased to have them join the growing list of system integrators, broadcasters, content providers, cable operators and other customers that have chosen our downloadable DRM Fusion Agent to provide premium content security for their mobile apps,” said Dr. Simon Blake-Wilson, executive vice president of the ESS business line at INSIDE Secure. “Consumers worldwide are already using mobile apps with DRM Fusion Agent embedded in them, and we look forward to working with ADB as they expand the deployment of their mobile apps with additional customers around the globe.”

About Advanced Digital Broadcast

ADB (www.adbglobal.com) improves the experience and service that pay-TV and broadband operators bring to subscribers through personalized TV, advanced voice and data. We are focused on evolving the connected home into a connected life that increases subscriber satisfaction and operator revenues in a sustainable and easily managed way. Our integrated hardware and software solutions blend broadcast and broadband to connect subscribers with content and services by creating a personal and unified experience across all devices. We partner with our customers to provide complete solutions including software, consumer premises devices, consulting and engineering services and support. Our customers are some of the world’s leading cable, satellite, IPTV and broadband operators including Canal Digital, nc+, Swisscom, Telefonica, Telekom Austria and Telenet. ADB is a member of ADB Group. ADB Group is publicly listed on the Swiss Stock Exchange (SIX: ADBN).

About nc+ platform

nc+ is an advanced digital platform with the richest offer, established by the merger of the two market leaders CYFRA+ and n. It has nearly 130 selected channels of the highest quality, including 50 in HD. nc+ offers the most prestigious sporting events and the latest film premieres straight from cinemas, available on six CANAL+ Premium channels. nc+ also stands for the latest user-friendly technologies, including: PVR, MULTIROOM, i.e. TV even in six rooms at the same time; VOD+ and netVOD – programs and films on demand, available after connecting the set-top box to the Internet; nc+GO mobile app that enables watching TV on a tablet or smartphone. By combining the broadest offer of selected content and the latest technology, nc+ redefines the concept of modern entertainment.

About INSIDE Secure

INSIDE Secure (NYSE Euronext Paris FR0010291245 – INSD.PA) is a leading designer, developer and supplier of semiconductors, embedded software and platforms for secure transactions and digital security. INSIDE mobile NFC, secure payment and digital security products provide security for a wide range of information processing, storage and transmission applications. The company’s customers are found in a wide range of markets, including mobile payment, identification documents, access control, transit, electronic device manufacturing, pay television and mobile service operators. For more information, visit www.insidesecure.com.

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