By Ellen Emmerentze Jervell
FRANKFURT--Adidas AG said on Monday that it achieved record
sales in Germany, Austria and Switzerland during 2014.
The world's No. 2 sportswear maker said it sales in the region
totaled 1 billion euros ($1.13 billion). The numbers were released
ahead of the international sporting goods fair, ISPO, which starts
in Munich on Thursday.
The company said its 'Germany jersey' and other equipment
related to the Soccer World Cup were "key to the success." In
total, the Adidas's soccer product sales in its home country
Germany increased more than 30% in 2014, boosted by the German
team's World Cup victory in July.
"Consumers are more in the mood to buy than they have been for a
very long time, and they are showing a palpable desire to buy
Adidas and Reebok," Winand Krawinkel, Adidas's managing director
for Central Europe, said.
Last month, Adidas reported that it had reached its profit
target of EUR650 million in 2014, and that currency-adjusted group
sales had increased 6% over the same period.
Write to Ellen Emmerentze Jervell at ellen.jervell@wsj.com
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