Somerset, NJ -- August 29, 2023 -- InvestorsHub NewsWire --
Authentic Holdings, Inc.'s (OTC
PINK:AHRO)
authenticholdingsinc.com subsidiary, Maybacks Global
Entertainment, has expanded its agreement with Didja Local BTV into
all of Local BTV's 65 markets https://www.localbtv.com/
Chris H. Giordano Authentic Holdings, President stated,
"Our original agreement
with Local BTV has now been modified to include programming from
Maybacks' on all of LocalBTV's
65 market platforms. This quantum leap forward exponentially
increases our brand, and footprint to a national scale. The result
of this expansion could have a dramatic effect on not only our top
line revenue number but on our P & L going forward.
Under the original agreement, Mayback's programming was limited to
a single local platform in just a small number of major cities. The
modified agreement has now increased Mayback's programming to over
40 local channels and 25 national channels in cities such as NYC,
Los Angeles, San Diego, Miami, and Las Vegas to name a few. This
expansion will also have an exponential effect on the number of
"impressions" received which is the engine that powers Maybacks
revenue model. An impression occurs anytime a digital advertisement
or video is seen by someone while watching any type of programming.
Whether or not they actually watch one second or the entire video
is academic since the advertiser still pays for each of the
impressions. Everything is managed digitally by the "ad server"
from the playing of the ad to the payment processing. The revenue
derived from the advertisers is deposited into the Maybacks account
the month following the ad campaign from the previous month.
Most importantly, Local BTV has confirmed to Maybacks that they
receive an average of 120,000,000 impressions per month. Maybacks
generates its revenue under a formula that pays an absolute amount
for each impression received by LocalBTV." We are extremely
optimistic as to what this can mean financially for the
company.
Maybacks and LocalBTV are innovative, rapidly growing broadcast
networks with a mutually interdependent relationship. Maybacks and
its ever-expanding content coupled with LocalBTV's expansion into
new cities will continue to fuel the growth in "overall
impressions" for both parties which could increase "year over year"
revenue for both parties throughout the life of the 5-year
contract.
This is an exciting time for both the company and its shareholders.
Maybacks is at the forefront of the digital ad business utilizing
innovations such as Vast Tags, Fast Tags, and other digital
ad server technologies. This is truly a paradigm shift of a
substantive nature for Maybacks and Authentic Holdings, not only
financially, but to our credibility as a public company and its
future.
This expansion of the original contract is the result of the hard
work put in by the team here at Maybacks and Authentic Holdings
coupled with the symbiotic nature of the acquisition we made in
April of this year. Our content, which is currently featured on
platforms such as Streaming Pulse, Direct TV, ROKU, and Fire TV
will now be featured in the most major and local markets on Local
BTV which will help build our brand and potentially fuel our growth
for several years."
The "ad share" relationship with
Didja Local BTV will start in September 2023 with the insertion of
our first Vast Tags in the Local B universe of channels. We expect
to announce our initial results of operations and any revenues
achieved in connection with the agreement in our quarterly report
on Form 10-Q for the quarter ended September 30, 2023.
Authentic Holdings, Inc and its management look forward to keeping
you apprised of the progress we are making with Local BTV and our
other subsidiaries as we move forward into the final quarter of
2023.
References:
https://www.codefuel.com/blog/vast-tags-complete-guide-publishers/ https://smartyads.com/blog/what-are-vast-tags/
References: https://advertising.amazon.com/library/guides/ad-server
About Didja, Inc.
Didja's LocalBTV cloud-platform & apps are designed to serve
local broadcast TV viewers and grow revenues for broadcasters.
Didja is a very fast-growing local programming network. Didja
currently covers both local and national markets in NYC, Southern
Cal, Phoenix, San Diego, San Francisco, Philadelphia, and more.
About Authentic Holdings,
Inc.
Authentic Holdings, Inc. is a multi-faceted media and merchandising
company with five subsidiaries. Authentic Heroes, Maybacks Global
Entertainment, Old is Gold Vinyl Records, Goliath Motion Pictures
Promotions and The NFT Mint Farm.
Safe
Harbor Act
Forward-Looking
Statements: This release contains statements that constitute
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These statements
appear in a number of places in this release and include all
statements that are not statements of historical fact regarding the
intent, belief or current expectations of Authentic Holdings, Inc,
its directors, or its officers with respect to, among other things:
(i) financing plans; (ii) trends affecting its financial condition
or results of operations; (iii) growth strategy and operating
strategy. The words "may," "would," "will," "expect," "estimate,"
"can," "believe," "potential" and similar expressions and
variations thereof are intended to identify forward-looking
statements. Investors are cautioned that any such forward-looking
statements including those relating to the Company's ability to
execute its acquisition strategy, and to launch its growth and
expansion plans, among others, are not guarantees of future
performance and involve risks and uncertainties, many of which are
beyond Authentic Holdings, Inc's ability to control, and actual
results may differ materially from those projected in the
forward-looking statements as a result of various factors. No
information in this press release should be construed in any way
whatsoever as an indication of Authentic Holdings, Inc.'s future
revenues, financial performance, or stock price. More information
about the potential factors that could affect the business and
financial results is and will be included in Authentic Holdings,
Inc, filings with the Securities and Exchange Commission at
www.sec.gov.
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