BRS Aerospace (PINKSHEETS: BRSI), a manufacturer of whole-aircraft
emergency parachute systems, military cargo and personnel
parachutes, as well as reflective safety products announced today
that, beginning immediately, Ballistic Recovery Systems will be
known as BRS Aerospace.
The promotion, which includes a new corporate identity and logo,
as well as a revised corporate website (www.brsaerospace.com), will
be launched through a variety of sales and marketing initiatives,
including media campaigns. The re-branding will support the
company's expanded product offerings which leverage its extensive
management experience, assorted manufacturing capabilities in US
and out-US locations, and established aircraft platform
applications.
"We are very enthusiastic about our rebranding initiative. This
will serve to communicate how BRS Aerospace is constantly adapting
to match the fluid nature of demand," said Larry E. Williams,
President and CEO. "Today's marketplace requires us to look beyond
our traditional designs and manufacturing capabilities and position
BRS Aerospace to leverage our new found successes, especially in
the defense products market."
"Rebranding ourselves is far more than a name change -- it
demonstrates BRS's long-term commitment to aggressively grow and
enhance the parachute and aviation safety products businesses,"
said Gary Moore, Vice President of Sales and Marketing. "The fact
that we've been successful in winning recent contracts such as the
B-52 deceleration parachute, Air Force 16-foot Ringslot, the Bureau
of Land Management's drogue parachute, the Army's G-12 cargo
parachute, and a number of Unmanned Aerial Vehicle (UAV)
applications only prove that we are becoming more and more
recognized throughout the broader aerospace community. We
anticipate further awards coming our way in the near to mid-term
and our current and future product mix reflect this reality.
Therefore, re-branding ourselves as BRS Aerospace better reflects
the strategic value we now bring to the table as we stretch into
these new market segments. However, be assured that the traditional
BRS product line will continue to be at the forefront of our BRS
Aerospace product offerings... a proven product still unparalleled
in the industry which is credited with having saved 236 lives to
date."
BRS Aerospace will continue to use the "umbrella" BRS name to
represent its various product lines, but will operate under three
separate divisions:
BRS Aviation (formerly Ballistic Recovery Systems) -- based in
South St. Paul, Minnesota, this division will provide
whole-aircraft emergency recovery parachute systems for use with
general aviation and sport/recreational aircraft. The parachute
systems are designed to safely descend an entire aircraft and its
occupants in the event of an in-air emergency. Primary products
include whole-aircraft emergency recovery parachutes for:
-- Sport and Recreational Aircraft - Recreational/Sport aviation. The
recreational aviation market is the oldest market segment.
-- Light Sport Aircraft - Light Sport Aircraft (LSA) which are smaller
two-seat aircraft. The FAA monitors and regulates this segment under
different regulations and restrictions than those used in general aviation
aircraft.
-- General Aviation (GA) Aircraft - GA aircraft are certified by the FAA.
The GA market has traditionally been BRS's largest segment comprising
approximately 74.4% of its annual revenue.
BRS Defense -- based in Pinebluff, North Carolina, this division
provides parachutes for military applications such as:
-- Cargo Delivery systems including:
i. Traditional Round Parachutes
ii. Precision Guided Ram-air Parachutes
-- Personnel Systems (paratroopers and special forces)
-- Unmanned Aerial Vehicles
BRS Safety Products (formerly Advanced Tactical Fabrication) --
This division designs and produces safety products including
personal protective equipment, high-visibility/reflective vests,
and load-bearing vests.
"Throughout the aviation world, the BRS name is synonymous with
safety and we look forward to expanding and enhancing that
reputation as BRS Aerospace," states Dave Blanchard, General
Manager, BRS Aviation.
BRS Defense has begun actively marketing its design and
manufacturing capabilities and has recently been awarded two new
contracts by the US Army to fabricate more than 3,500 "High and Low
Velocity" cargo parachutes over a two-year period.
Note: BRS Aerospace is exhibiting in Hangar B, booth #2017, at
this year's EAA AirVenture 2009 air show in Oshkosh, WI from July
27th-August 2nd, for anyone wishing to discuss this or other
issues.
About BRS Aerospace
Based in South Saint Paul, Minnesota, BRS Aerospace consists of
three divisions: BRS Aviation which designs, manufactures, and
distributes whole-aircraft emergency parachute systems for general
aviation and recreational aircraft; BRS Defense which designs and
manufactures a variety of parachute systems for US Department of
Defense and foreign military customers; and BRS Safety which
designs and manufactures reflective and load-bearing safety vests,
and other safety apparel and is a leader in the "cut & sew"
industry. Since 1981, BRS Aerospace has delivered more than 30,000
parachute systems to aircraft owners worldwide, including over
3,500 systems on FAA-certificated aircraft such as the Cirrus
Design SR20 and SR22 manufactured in Duluth, Minnesota and a
variety of Cessna aircraft including the C-172/182 and new C-162
Skycatcher. To date, BRS Aerospace parachute recovery systems have
been credited with saving the lives of 236 pilots and
passengers.
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. These statements are often, but not always, made through the
use of words such as "anticipates," "expects," "plans," "believes,"
"intends," and other similar words or phrases. These statements are
only predictions, and are based on current information and
expectations. Such statements involve a number of risks and
uncertainties, including market fluctuations, pricing, procurement,
manufacturing efficiencies, operating risks, and other risks that
could cause the actual results to differ materially from those
projected. For more information, review the company's filings with
the Securities and Exchange Commission, particularly the Company's
annual report on Form 10-KSB. All forward-looking statements are
qualified in their entirety by this cautionary statement, and BRS
undertakes no obligation to revise or update this press release to
reflect events or circumstances after the date hereof.
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CONTACT: Gary D. Moore Email Contact Larry E. Williams Email
Contact Voice: 651-457-7491 FAX: 651-457-8651
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