CannaSys Partners With CannLabs on Loyalty Marketing Platform
May 14 2015 - 8:00AM
Access Wire
CannLabs'
Subsidiary StrainData Integrates CannaCash's BumpUp Technology for
Cannabis Growers, Dispensaries, and Consumers
DENVER, CO /
ACCESSWIRE / May 14, 2015 / CannaSys, Inc. (OTCQB: MJTK),
a provider of technology solutions to the regulated cannabis
industry, has signed a definitive agreement for the implementation
of its CannaCash BumpUp loyalty marketing platform on
StrainData, a wholly owned subsidiary of CannLabs, Inc. (OTCQB:
CANL)
CannaCash BumpUp enables cannabis merchants to automate
their loyalty marketing programs. The BumpUp platform can
segment customer spending behavior and push targeted deals and
offers back to the customer, easily tracking a promotion's success
back to the point-of-purchase. By integrating the BumpUp
technology, StrainData will strengthen its position as a 'natural
hub' for the industry and empower its clients to take control over
their consumer relationships.
"We're very excited about the opportunity to work with
CannLabs," said Brandon Jennewine, CannaSys's CEO. "This has been
an important initiative for us, both enhancing the CannaCash
platform in addition to working with one of the leading and most
respected companies in the cannabis industry."
StrainData's "Lab to Loyalty" program enables growers
to integrate their lab test results throughout their organization
in real-time, while enabling consumers to search for new products
and harvests that are entering the local marketplace on
StrainData.com.
"The StrainData platform helps growers utilize their testing
data more efficiently, whether for compliance or marketing
reasons," said Genifer Murray, Founder and President, of CannLabs,
Inc. "By combining the power of the StrainData's platform with
CannaCash's BumpUp loyalty marketing platform, cannabis
merchants will be able to identify consumer preferences based on
potency and cannabinoid profiles."
"This partnership paves the way for our clients to turn their
testing investment into a measurable return," continued Murray.
"Our relationship with CannaSys will help our clients understand
their consumers, and bring a more sophisticated approach to
marketing in the cannabis industry."
About CannaSys, Inc.
CannaSys creates, develops, and commercializes innovative
technology to solve problems, create opportunities, and streamline
the connections among producer, seller, and consumer/patient
segments in the cannabis industry. CannaSys has developed several
high-impact, low-cost product sets that help existing and new
cannabis participants to monetize their offerings. CannaSys plans
to develop, acquire, and build partnerships in order to bring
additional solutions to market in both established and developing
medical and recreational cannabis states. For further information,
please visit www.cannasys.com.
About CannLabs, Inc.
CannLabs is a respected authority and advisor to commercial,
governmental, and educational entities focused on the cannabis
industry.
Through CannLabs' subsidiary Carbon Bond Holdings, Inc.,
CannLabs licenses cannabis testing methods, proprietary cloud-based
business intelligence, data/analytics, and consulting services to
garner revenues from legalized cannabis states and their
constituents. CannLabs has licensed cannabis-testing laboratories
in Colorado and Connecticut and robust intellectual property,
including the patent-pending technology used in its newly launched
web application, StrainData.TM.
For more information visit www.cannlabs.com and
www.straindata.com.
FORWARD-LOOKING STATEMENTS
This release includes forward-looking statements. Investors are
cautioned that such forward-looking statements involve risks and
uncertainties, including without limitation, continued acceptance
of CannaSys's products, increased levels of competition for
CannaSys, new products and technological changes, CannaSys's
dependence on third-party suppliers, and other risks detailed from
time to time in CannaSys's periodic reports filed with the
Securities and Exchange Commission.
Contact:
CannaSys, Inc.
Daniel Rogers
1-800-420-4866
dan@cannasys.com
www.cannasys.com
CannLabs, Inc.
William Livermore
Public Relations
CannLabs, Inc.
970-620-0774
William.livermore@cannlabs.com
www.cannlabs.com
SOURCE: CannaSys, Inc.
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