HANCOCK, Mich., Aug. 28, 2012 /PRNewswire/ -- Clean Energy Pathways, Inc. (Pink Sheets: CPWY), an alternative and renewable energy solutions company adopts a direct sales channel for their BioClean brand of environmentally friendly fuel treatment products.

To reach a much larger market share for our BioClean Diesel, Coal and Marine environmental fuel treatments, Clean Energy Pathways has implemented a direct to customer marketing strategy. According to the "new" Chairman of the Board, Jon Chynoweth, "marketing our very effective fuel enhancement BioClean lineup of products through typical sales and distribution channels has proven ineffective...both from an overall market penetration standpoint to increased pricing structures required to support increased middleman margins. We have therefore decided to market our products directly to end users. This will enable more customers to have direct access to our proven energy saving and substantial environmental pollution reduction products at much more favorable pricing levels than ever before!"

Based on historical success and aggressive pricing for our BioClean brand for Coal, Diesel and Marine applications, we are now receiving a lot of interest from expanding marketing efforts internationally, generating a lot of interest from Europe, Australia and China, Chynoweth says!

United States production of diesel fuel has been sharply effected by recent refinery catastrophes which has been putting upward pressure on domestic diesel fuel prices, ever increasing regulations on coal fired utilities have created the need for technologies to reduce environmental pollution, large increases in coal fired utilities in countries such as China and India are creating large scale interest in methods to reduce pollution and increase efficiency, Japan and Germany's recent decisions to shut down nuclear power facilities in favor of coal fired energy production, have all created a huge amount of interest in our BioClean fuel coal and diesel treatment products.

About Clean Energy Pathways

Clean Energy Pathways, Inc. is a company focused on multiple solutions to aid businesses and government facilities in attaining energy independence, reduced costs, and a cleaner environment. These pathways to energy independence include bio-fuels, solar systems, building energy management systems and other technologies. For more see cleanenergypathways.com

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties that could cause future results to differ materially from the forward-looking statements. You should consider these factors in evaluating the statements herein, and not rely on such statements. The forward-looking statements in this release are made as of the date hereof and Clean Energy Pathways, Inc. undertake no obligation to update such statements.

SOURCE Clean Energy Pathways, Inc.

Copyright 2012 PR Newswire

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