Dixie Lee Kick Starts Expansion, Opens New Franchise in Montreal
December 06 2007 - 8:58AM
Marketwired
DALLAS, TX , parent company of the 40-year-old "Dixie Lee" brand
name, with more than 80 franchised restaurants open, announced
today that it has opened a franchise in Montreal. This is the first
step in an aggressive expansion plan for Montreal.
"We are particularly excited about our expansion in the Montreal
area," says Joe Murano, Dixie Lee's CEO. "With a master franchisee
signed and a vision of more units soon to follow, Dixie Lee is sure
to become a household name in this area in the next few years."
Master franchisee Alain Ouellette, of Montreal, opened his first
location in Mascouche, a northern suburb of Montreal. The opening
marks the first of many restaurants the franchisee plans on opening
within the few years. Containing approximately 5,000 square feet
and 125 seats, the new Dixie Lee Restaurant is currently one of the
largest stores in the system.
"Dixie Lee is the perfect chain to expand in this area -- great
food, great branding, extremely simply to operate. I'm already
hearing that people are driving 60 miles to eat the chicken," said
Alain Ouellette, Franchisee. "I eventually plan to open other
locations in Montreal as well."
About Dixie Lee
The Dixie Lee brand name started with the opening of the first
Dixie Lee Chicken & Seafood restaurant in 1964 in Belleville,
Ontario, Canada. Building on an old Louisiana chicken recipe, the
Dixie Lee name has grown to include subsidiary and affiliated
companies accounting for more than 80 branded restaurants open and
more than 20 in development. Dixie Lee restaurant concepts include
full service, fast casual and take-out. Dixie Lee International
Industries, Inc. (PINKSHEETS: DLII) is currently developing its
newest franchised concept, the classic "Dixie Lee Diner," a 60 to
80 seat stainless steel diner reminiscent of the nostalgic 1940s
and 1950s family diners featuring breakfast, lunch and dinner.
Dixie Lee International Industries, Inc. is expanding through both
corporate-owned and franchised restaurant development throughout
North America and abroad. www.dixieleeusa.com
Forward-looking statements in this release are made pursuant to
the Safe Harbor Provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are subject to
certain risks, and uncertainties and actual results could differ
from those discussed. This material is information only and is not
an offer or solicitation to buy or sell the securities.
Dixie Lee Corporation Investor Relations 800-858-7502
ir@dixieleechicken.com
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