FERL Fearless Films Inc (CE)

Paw4mance® Pet Products International Inc. (OTC Pink:PAWP) (the Company). The Company, having successfully achieved DTC-ELIGIBILITY and the Company's access to the financial markets restored, continues to execute its restructuring plans.

To ensure the success of the restructuring, the Company is pleased to announce the appointment of Mr. Dennis dos Santos as the Company's new Interim President and Director. His responsibilities are first and foremost to reorganize the Company by providing strategic, financial and operational leadership and to seek out new funding for the Company.

Mr. Dennis dos Santos, P. Eng., has an undergraduate degree in Engineering (Concordia University of Montreal) and an MBA from the University of Pittsburgh (Pittsburgh, PA). Mr. dos Santos has extensive capital markets experience as a ranked analyst for a number brokerage firms, including RBC Capital Markets. He held the role of Head of Research at Northern Securities where he led the firm's expansion of its coverage and banking activities within the retail, resources and other sectors. Prior to his decade-long investment banking career, Mr. dos Santos spent more than 10 years as a practicing Engineer for various companies, including 7 years at CP Rail.

The Company's Business:

Paw4mance® Pet Products International Inc., through its subsidiary, distributes treats, toys, accessories and hygiene products. Paw4mance® was founded in 1993, to develop and distribute a naturally preserved (chemical free) holistic high end kibble free of artificial flavours, colourings, and purposely added fillers that offers superior value than current brands on the market. Originally based in Ontario Canada, 2011 marks the Company's expansion into the United States as well as other key markets. Currently, the Paw4mance® umbrella contains and operates the following brands: Paw4mance® holistic pet food (available in Canada) and the soon to be released MOJO® brand of holistic pet products. With several brands, products and services currently in development, the Company is striving to position itself as a global leader in the Pet food and pet services industry

Visit us at: www.paw4mance.com

The Company trades on the OTC Pink tier of the OTC market. Investors can find Real-time quotes and market Information for the Company on: http://www.otcmarkets.com/stock/PAWP/quote

Forward–Looking Statements

Certain statements contained in the press release above are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. The Company cannot guarantee its future results, levels of activity, performance or achievements. The Company disclaims any obligation or intention to update any forward-looking statement.

CONTACT: Paw4mance(R) Pet Products International Inc.
         Dennis dos Santos, President & CEO, 416 665-7297
         info@paw4mance.com, twitter: paw4mance pet@paw4mance p