Hall of Fame Beverages CEO Announces the Return of Grand Ma Ma
August 18 2010 - 8:45AM
Marketwired
Hall of Fame Beverages, Inc. (PINKSHEETS: HFBG) CEO Steve Hendricks
announces that the company's first production run of its brand
Grand Ma Ma's Sweet Southern Tea is complete. Hendricks says, "Last
week we all met in Florida to finish the production run, and as a
team, we're excited about what's in the bottle. The tea tastes
fantastic and is right on balance. The staff at Tampa CoPack was
very accommodating and made our first run a great success. There
was so much energy with this team that we were ready to go to
market right there."
Grand Ma Ma is a character played by former NBA player Larry
Johnson in a Converse Shoes ad campaign. Larry Johnson and Grand Ma
Ma are back and will be the face of Hall of Fame's sweet tea
product.
Johnson was in Tampa, Florida, for the production of the tea and
says he's enjoying recreating the character. "It's been a while
since Grand Ma Ma has been out there, and it's great to see the
character on the label. While in Tampa, I got to taste the tea
coming off the line, and it really tastes great."
Hall of Fame Beverages project manager, Louis Restivo, who is
responsible for distribution says the product is now being prepped
for shipment. "We'll be sending the product to our warehouse,
sending it out west for direct store delivery and sending it to
Elmira Distributing Company.
"We're fortunate to be working with Toby Lagonegro at Elmira who
will be distributing our products from the Canadian border to New
York State."
Toby Lagonegro, the owner of Elmira Distributing Company in
Elmira, New York, is a fifth generation owner of the company.
Elmira Distributing has been in the business for over a hundred
years and Lagonegro was the first to purchase the product for
distribution. The company will be carrying the Grand Ma Ma's Sweet
Southern Tea and Atomic Dogg Super Soda.
Lagonegro says, "I was down in Tampa for the production. The
sweet tea has legs and will sell, and we're ecstatic about this
relationship with Hall of Fame. We're hoping this takes off like
our efforts did when we helped to launch Fuze among other drinks."
Elmira Distributing Company currently works with 53 different
supermarkets and convenience stores, including, BJ's Wholesale,
Sam's Club, 7-Eleven and several school districts.
Restivo said, "As we get the product out to Massachusetts,
Connecticut, New York, New Jersey, Delaware, Pennsylvania,
Virginia, West Virginia, Texas, California, Arizona, Nevada and
elsewhere we'll be using the network I spent years setting up as
well as a DSD, or a direct store delivery process, to get product
in locations out west. In the coming weeks we'll also be announcing
the hotels, airlines and cruise lines who will be taking our
products."
Hall of Fame Beverages national sales manager, James Robinson,
will be putting Grand Ma Ma's Sweet Southern Tea in 7-Eleven and
K-Mart stores in California, Arizona and Nevada using the direct
store delivery process. Robinson says, "The beverage season has now
begun and we look forward to getting on the fast track with
corporate accounts."
Steve Hendricks and company President, Calvin Ross, both credit
the success of this production run to Susan and Scot Ballantyne and
their staff at Tampa CoPack. Susan Ballantyne is the Director of
Operations at the facility, and said, "Hall of Fame was a pleasure
to work with, everyone liked the end result and we look forward to
a long relationship with them."
Calvin Ross added, "I am thankful for everyone's patience with
the company, and I hope shareholders are pleased with the
management team and the product we've produced. It was great to
have Larry Johnson with us in Tampa to see the tea roll off the
line, as he's very involved with operations and marketing at Hall
of Fame, and he has a hand in all our decisions."
Hall of Fame Beverages CEO Steve Hendricks stated, "We already
have a second production run of Grand Ma Ma's Sweet Southern Tea
paid for, and it will be online in a couple of weeks. Our brand
Atomic Dogg Super Soda will be produced and ready for distribution
in the next 10 days. When we talked about me becoming the CEO, I
said if I can't help build a brand, then I don't want to do it.
With what we have at Hall of Fame, I feel in my heart, we can build
a brand that my kids can drink and a brand that will be here into
the next generation." Look for pictures on the web site:
www.halloffamebeverages.com
About Hall of Fame Beverages
Hall of Fame Beverages, Inc. is a new lifestyle company
dedicated to building long-term success through the creation,
manufacture, distribution, and marketing of innovative
non-alcoholic beverages recognized for their fresh, standout brand
identities that rise above the plethora of average products. Hall
of Fame Beverages is a team of visionary and seasoned beverage
industry executives who intend to leverage their expertise and
their established resources in beverage commerce to make Hall of
Fame Beverages one of the industry's big winners via its signature
brands Atomic Dogg Super Soda and Grand Ma Ma's Sweet Southern
Tea.
"Safe Harbor Statement"
Under The Private Securities Litigation Reform Act of 1995: The
statements in the press release that relate to the Company's
expectations with regard to the future impact on the Company's
results from new products in development are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. The results anticipated by any or all of these
forward-looking statements may not occur. The Company undertakes no
obligation to publicly release the result of any revisions to these
forward-looking statements that may be made to reflect events or
circumstances after the date hereof, or to reflect the occurrence
of unanticipated events or changes in the Company's plans or
expectations.
CONTACT Hall of Fame Beverages, Inc. Calvin Ross Email Contact
http://www.halloffamebeverages.com/
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