Hannover House Sets "Twelve" for July 2 USA Theatrical Launch
March 26 2010 - 2:21PM
Marketwired
Following an enthusiastic reception from key theater chains at last
week's ShoWest convention in Las Vegas, Hannover House, the film
and video distribution division of Target Development Group, Inc.
(PINKSHEETS: TDGI) (Other: www.TargetDevelopmentGroup.com,
www.HannoverHouse.com), has boldly set the national theatrical
release date of director Joel Schumacher's teen thriller, "TWELVE"
for Friday, July 2. The holiday weekend date slots the R-Rated
"Twelve" against the PG-13 rated "Twilight Eclipse" and the "The
Last Airbender" to provide movie goers with a true, alternative
option.
"We had been considering both June 18 and July 16 as possible
release dates," said Hannover C.E.O. Eric Parkinson. "But every
weekend this summer will have two or more major new releases and
finding the best opening was a challenge. Looking at the
competitive release options, we felt that the edgier and
slightly-older appeal of 'Twelve' would be a great alternative to
the younger-skewing 'Eclipse' and 'Airbender' for the major, Fourth
Of July holiday weekend. We're launching 'Twelve' on 250 screens,
which enables us to target only the very best, high-traffic
locations. Based on the results from the opening weekend launch, we
will be in a terrific position expand the release and add markets
throughout the summer," Parkinson concluded.
The release date and marketing strategy for "Twelve" was
developed for Hannover House by theatrical distribution veteran Tom
Ortenberg, whose previous positions as Distribution President for
Lionsgate Films and The Weinstein Company resulted in many
significant box office successes, including the summer 2009 release
of "Inglorious Basterds."
The marketing campaign for "Twelve" will concentrate on young
adults, 18 to 34 years old, with internet, social networking and
other alternative media dominating over traditional advertising
modes. Trailers, posters and standees at theaters will also be
supported with Billboards, Radio and Television Advertising to
build consumer awareness and demand.
"We expect a lot of traffic in theaters for the Fourth-Of-July
holiday weekend," said Parkinson. "It's a great opportunity to
expose 'Twelve' to millions of moviegoers, and in many cases, to
capture overflow business. We embrace this bold strategy and
anticipate favorable results."
"Twelve" is the newest feature film from legendary director Joel
Schumacher, whose prior works have generated more than $1-billion
in domestic box office ticket sales. The film was based on the
best-selling novel by Nick McDonnell, and was produced by Charlie
Corwin and Ted Field from a screenplay by Jordan Melamed. "Twelve"
stars an impressive cast of beautiful talent, including Chace
Crawford ("Gossip Girl"), Emma Roberts ("Valentine's Day"), Curtis
'50-Cent' Jackson (Multi-platinum selling recording artist), Rory
Culkin ("Lymelife"), Zoe Kravitz ("The Brave One"), Esti Ginzburg
("Sports Illustrated" model), Emily Meade ("My Soul To Take"),
Ellen Barkin ("Oceans 13") and Kiefer Sutherland ("24") as
narrator.
The film was the closing night feature at the 2010 Sundance Film
Festival in January, and was an independent showcase title at last
week's ShoWest convention in Las Vegas.
Other notable films from Joel Schumacher include "St. Elmo's
Fire", "Flatliners", "The Lost Boys", "Batman Forever", "Batman and
Robin", "A Time To Kill", "The Number 23", "The Client", "Phantom
of the Opera", "Phone Booth" and seventeen more.
SAFE HARBOR STATEMENT
This press release may contain certain forward-looking
statements within the meaning of Sections 27A & 21E of the
amended Securities and Exchange Acts of 1933-34, which are intended
to be covered by the safe harbors created thereby. Although the
company believes that the assumptions underlying the
forward-looking statements contained herein are reasonable, there
can be no assurance that these statements included in this press
release will prove accurate.
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For more information contact Susannah Patton at 479-751-4500 /
email: Susannah@HannoverHouse.com
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