By Yvonne Lee 

HONG KONG--This city may have some of the world's highest real-estate prices, but the bulky conglomerates that house property holdings often trade well below the value of their assets.

That is why Li Ka-shing's decision to separate his Hong Kong and China property assets from his internationally focused conglomerate has gotten so much attention.

Like many of the family-controlled titans of Hong Kong real estate, Cheung Kong (Holdings) Ltd.'s shares trade at a discount of 20% to 30% to their net asset value, analysts say. In the U.S., firms like Simon Property Group Inc. trade close to their book valuations.

By carving out his real-estate assets into a new Hong Kong-listed company, Cheung Kong Property Holdings, while keeping operations ranging from European mobile-phone operators to Chinese ports in another firm, the 86-year-old multibillionaire is "coming out to try and address" the lack of value global institutional investors give his Hong Kong property assets, said Jonas Kan, head of Hong Kong research at Daiwa Capital Markets.

"In Hong Kong, family-owned companies have, until now, not been seen by global investors as a separate investment class," Mr. Kan said. "[Even though] these companies have decent assets worth well over US$300 billion, they are trading at discounts to their [net asset value], something that is rare in most of the world's stock markets."

The conglomerate discount helps to explain why Cheung Kong shares have doubled in the past decade, despite the fact that Hong Kong property prices have more than tripled in that time, according to real estate agency Centaline Property.

Mr. Li has called his move, which has added $10 billion to the combined market value of Cheung Kong and 49.97%-owned ports-to-telecom affiliate Hutchison Whampoa Ltd. since it was announced, a "watershed event in the group's history." A company that began in the 1950s making plastic flowers, Cheung Kong has added greatly to the city's skyline and is now a major landlord.

In 1979, Cheung Kong absorbed Hutchison, one of the trading firms, known as hongs, that ruled business life in the city during British rule. Hutchison, which is worth about US$54 billion, currently has a market value that exceeds that of its parent by nearly a third.

Mr. Li's real estate move "sets a very good example for other holding company structures," said Cusson Leung, head of Hong Kong research for conglomerates and property at Credit Suisse. Mr. Li plans to put the rest of his holdings into CK Hutchison Holdings Ltd.

Bankers say their clients from Asian conglomerates are already looking at Mr. Li's split as a model of how to unlock value for their companies.

The split, bankers say, allows Mr. Li a cleaner company structure that will help with debt raising, which will help him to broaden his European spending spree. On Tuesday, two of Mr. Li's companies said they would team up on a GBP1 billion (US$1.51 billion) deal to purchase Eversholt Rail Group of the U.K.

While the split won't work in every case, there are several families that dominate Hong Kong's skyline that could take note. Britain's Swire family, which has been running its namesake conglomerate since 1816, the Kwoks, who control Sun Hung Kai Properties Ltd., Lee Shau-kee's Henderson Land Development Co., the Woo family's Wheelock and Co. and Cheng Yu-tung's New World Development Co. are the city's key property players. Mr. Cheng's son, Henry Cheng, now runs New World. The Jardine family--who was closely associated with Hong Kong becoming a British colony in 1842--remains a big commercial landlord but moved its listings to Singapore before Hong Kong returned to Chinese control in 1997.

Henderson Land, which has real estate and hotel assets under the Miramar brand, said it has no plans to restructure the company. Henderson trades at a 33% discount to its net asset value, according to Bocom International. The other companies, apart from New World, which didn't respond to requests for comment, declined to comment on the matter.

Wheelock, owner of the popular Hong Kong shopping mall Times Square, may be alone in having seen its shares rise in tandem with Hong Kong real-estate prices over the past decade, though they trade at a 57% discount to net asset value, according to Bocom. Swire, which moved slightly toward eradicating its book value discount by listing its real estate arm separately in 2012, still trades at a 16% discount, according to Morgan Stanley, partly, analysts say, because Swire Properties is still held within the parent firm.

Mr. Li has already shifted incorporation of his companies to the Cayman Islands, a tax haven, from Hong Kong, which gives him the flexibility to raise dividends.

"The new structure allows CK Property to get a stable income and steady growth for investors, whereas CKH will focus on growth and mergers and acquisitions," said Alfred Lau, a director at Bocom International.

After the unwinding, Mr. Li and his family, who currently own 43.42% of Cheung Kong and 2.52% of Hutchison, will own 30.15% each in CK Property and CKH Holdings.

Write to Yvonne Lee at yvonne.lee@wsj.com

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