Kahzam, Inc. Agrees To Acquire TeCOUP.com LLC
January 05 2010 - 7:59AM
Business Wire
Kahzam, Inc. (OTCBB: KHZM) – an emerging leader in the
fast-growing web-based platform developer market, targeting
associations and affinity groups – has entered into an agreement to
acquire Nashville-Based TeCOUP.com LLC, which provides SMS Text
Coupon Messaging through patent-pending delivery services. This
technology provides their clients access to the next-generation of
advertising, text messaging directly to target markets’ cell
phones.
“Kahzam’s comprehensive platform of next-generation online
search and portal services targets the $30 billion dollar
Association and Affinity Group market, which includes a strong
focus on mobile-based delivery to its customers,” according to
Kahzam’s President and COO J. Franklin Bradley.
“Text messages sent to hand-held mobile phones represents the
next wave in technology-based advertising,” Bradley – a recognized
advertising pioneer who blazed the trail for both healthcare
advertising in the 80s and high-tech advertising in the 90s –
noted. “Direct-to-cell-phone text-message advertising is the first
new advertising medium since the creation of website-based
advertising nearly two decades ago. It provides advertisers an
unprecedented ability to deliver an ad message in real time to
millions of carefully-targeted and receptive double-opt-in cell
phone owners.
“Through an affiliate company,” Bradley explained, “we have
priority access to nearly twenty million double-opt-in cell phones,
providing a dynamic means of reaching laser-targeted prospects.
With TeCOUP, we now have a new technology for delivering discounted
coupons to these willing recipients, along with a real-time
mechanism that allows them to take advantage of these coupons. By
combining these innovative technologies, Kahzam immediately jumps
to the forefront of SMS text-advertising platforms on the
market.”
Kahzam features a fully integrated multimedia content, social
networking, e-commerce and advertising suite of services that can
be customized to meet an association or affinity group clients’
diverse needs. Kahzam enhances member services while generating
additional revenue, all without raising dues – a critical factor in
today’s tight economy. TeCOUP offers an important new dimension to
Kahzam’s rich feature-mix, extending clients’ communications reach
directly to their constituent’s mobile phones.
TeCOUP is a progressive marketing company that can deliver SMS
text coupon savings to any cell phone. This effective, affordable,
“green” advertising medium is the next generation of direct
marketing, reaching people at their most accessible point, their
cell phone. While businesses and consumers continue to rely on
coupon savings – especially in the current economy – traditional
coupon delivery media, including newspapers, magazines and printed
direct mail, have become far less cost-effective.
By serving the $30 billion dollar Association/Affinity Group
market, even prior to the TeCOUP acquisition, Kahzam was poised to
carve out a significant share of the estimated $23 billion dollar
U.S. Internet advertising market, which it shares with its clients.
The TeCOUP pending acquisition greatly enhances Kahzam’s ability to
provide all forms of advertising directly to its client’s consumers
and constituent groups.
Kahzam is currently majority-owned by GroupMolinari, a private
investment banking firm that specializes in the financial services,
media and marketing industries.
About TeCOUP, Inc.
TeCOUP’s patent-pending delivery service employs “long code”
technology, which is already approved for use on all 17 major US
carriers. Long code technology allows any cell phone in the world
equipped with SMS services to interact with TeCOUP’s database. This
enables mobile consumers to enter a product or service category, or
a merchant name – in 23 languages – and instantly receive any
available discounts or coupons in the form of SMS text
messages.
This dynamic new interactive database also allows consumers to
choose their coupons, choose their preferred store location and
even have the location’s GPS coordinates or map directions sent
directly to their phones. Consumers can also search for a product
discount at their current location – for example, “Pizza 37027” –
to instantly find the best and closest deals. Once a TeCOUP coupon
is downloaded to a cell phone, consumers can redeem it – not just
one time, but as many times as they wish until the offer expires –
simply by displaying the message on their phone at the point of
purchase.
About Kahzam, Inc.
Kahzam delivers a comprehensive, fully integrated,
multimedia-driven interactive service portal platform to the
Association, Affinity Group, Enterprise and Web Privacy markets.
Through its proprietary technology and unparalleled service, Kahzam
empowers client groups with the customized content,
member-to-member communication networks and search results – as
well as targeted messages – offering tools they require to
strengthen their stakeholder relationships further their strategic
interests and satisfy their financial and communications needs.
For more information about Kahzam and its Letter of Intent with
TeCOUP, please contact Ned Barnett at 702-696-1200 or
nedb@groupmolinari.com.
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