Madison Ave. Media's New Channel Partner Program Reshapes Mobile and Digital Market Penetration
April 19 2011 - 6:00AM
Marketwired
Madison Ave. Media (OTCBB: KHZM), which specializes in providing
clients with a state-of-the-art bundle of digital out-of-home
marketing services, has launched a new program to bring this suite
of services to vertical channel markets by energizing and fielding
a fast-growing team of experienced channel marketing experts,
according to Jim Warble, Madison Ave. Media's new Executive Vice
President for Channel Marketing Services.
"Our mission is to help our growing network of clients to get
their businesses' messages out to targeted clients and prospects in
the skyrocketing Mobile (MOOH) and Digital (DOOH) markets," Warble
explained. "While broad-scale marketing has proved effective in
bringing together a fast-growing selection of Small- and Mid-sized
Business (SMB) and Fortune-500 clients who have sought out Madison
Ave. Media's services, we have made the strategic decision that our
services are best presented to targeted vertical markets through a
network of independent channel marketers, each serving unique
market niches in which they have long track records of
success."
Warble has a long career of success in putting together and
effectively managing teams of channel marketers, as well as
servicing channels himself. His career includes successful support
of A-List sports and entertainment celebrities as well as start-up,
SMB and major multi-national corporations, always with a focus on
digital communications. Since selling a remarkably successful
business venture in 2006, Warble has been searching both the
Philadelphia area and South Florida for just the right opportunity.
"I've found that in Madison Ave. Media," Warble explained.
"Without putting too fine a gloss on it," Warble pointed out,
"we are a new selling division for the creative hot-house that is
Madison Ave. Media. I've never seen one organization create so many
effective -- even revolutionary -- new ways of connecting sellers
with markets; my job is to emulate what Madison Ave. Media does for
its own clients by reaching to create and manage successful sales
channels to support the parent company, Madison Ave. Media."
Since joining the company, Warble has focused his attention on
finding the top independent sales reps within a wide variety of
vertical specialty markets, including, "politics, home remodeling
and repair, travel, and the news media. While we sell direct to
companies which can use our services," Warble noted, "we are also
actively white labeling Madison Ave. Media's innovative line of
products into a whole cluster of dynamic vertical markets, adding
Madison Ave. Media products and services to our clients' and
prospects' existing marketing channels.
"Our strength is found in our people," Warble said,
"sales-professionals who have existing networks, established client
relationships, and solid lists of prospects who are looking at best
vendors to provide email and text marketing, as well as other MOOH
and DOOH services, such as our buzzdetectorâ„¢,
which searches the social networking marketplace for people who are
talking about a certain brand or market segment." They will also be
representing Madison Ave. Media's distinctive White Label services
for advertising and media agencies.
"Madison Ave. Media is already on the map," Warble concluded.
"However, with this new Channel Partner program, we are going to
move to the head of the list of creative MOOH and DOOH market
innovators."
About Madison Ave. Media
Madison Ave. Media, Inc. (OTCBB: KHZM), is an advanced digital
media company which provides custom, industry-leading products and
services that connect traditional media with digital and organic
media exposure opportunities. Our integration of branding,
marketing and communications into the ever changing digital media
space includes extensive data base aggregation and targeting,
forward-looking mobile messaging capabilities, highly deliverable
E-mail service solutions, evolving digital media technologies
including Social Media and Search Engine Marketing, as well as
business intelligence analysis systems that keep client promotional
objectives on target and on budget.
For further information Frank Bradley 423-827-2031
www.madisonavemedia.com
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