MyScreen Completes Integration With Mobile Operator Partners to Launch Mobile Advertising Technology in Mexico, Brazil, Argentin
January 27 2010 - 8:20PM
Marketwired
Attention assignment editors, mobile phone reporters, technology
reporters, marketing and advertising reporters, and investment,
financial and business reporters
MyScreen Mobile, Inc. (MyScreen) (PINK SHEETS: MYSL) (FRANKFURT:
WICI) today announced the company has successfully completed
testing of its mobile advertising technology and integrated its
platform with its mobile operator partners in preparation for its
commercial launches in its first three Latin American markets:
Mexico, Brazil and Argentina. All key components of the
first-of-a-kind advertising solution have been tested internally by
MyScreen, and its operator partners are now completing their own
testing.
MyScreen's patent-pending technology delivers full-screen
advertisements to the mobile phones of opt-in subscribers and
provides them with rewards such as free services, special offers
and discounts.
"We are pleased our technology is performing exceptionally well
and the integration with our mobile operator partners is near
completion," MyScreen CEO Maurizio Angelone said. "Essentially, all
elements of our business model are set for execution: We are ready
to register and activate subscribers, deliver and display
advertising content to their mobile phones, and provide them with
rewards according to the programs selected by their mobile service
providers."
"Advertisers have clearly demonstrated that they see the value
in MyScreen's unique advertising proposition and are prepared to
support a business model in which numerous participants share the
ad revenues," Angelone said. "MyScreen's highly targeted
advertising solution, coupled with exceptionally high click-through
rates, offers advertisers incredible consumer engagement. As a
result, advertisers are prepared to pay premium ad rates for
MyScreen's service."
Angelone added: "MyScreen is working closely with numerous
top-tier brand advertisers and agencies and has secured
approximately $1.5 million of advertising commitments that will
generate a share of revenues for MyScreen as soon as we launch our
service commercially."
Based on recent data from the Mobile Marketing Association, the
propensity for consumers in MyScreen's launch markets to sign up to
receive mobile advertising is very high, Angelone said. These
studies show 65% of all mobile phone users in Mexico, Brazil and
Argentina are "moderately to highly" interested in mobile
marketing, and 30% are "very likely" to opt-in to receive mobile
marketing messages.
MyScreen's technology differs from the other mobile advertising
vehicles that are currently available, as MyScreen's ads are:
- Full-screen, visually engaging graphics that convey the
advertisers' brand image
- Delivered in a non-shared advertising environment that
provides brand exclusivity. MyScreen ads are delivered at the end
of every call and offer better visibility than SMS texts or banner
ads.
- Designed to enable consumers to respond directly to the ads
with MyScreen's proprietary "ad value hot keys" functionality.
MyScreen ads have generated click thru rates (CTR's) that exceeded
20 percent. MyScreen greatly outperforms Internet CTR's, which are
widely known to average less than 1 percent. According to the
latest industry data, the average CTR is only .1 percent.
- Individually targeted to match each subscriber's self-created
demographic and psychographic profiles, making the ads highly
relevant to their unique interests and lifestyles
- Incentive-based, with subscribers accumulating reward points
for every ad they view on their phones. Points are redeemed in the
form of free and bonus telecom services provided by the operator.
Exclusive "made-for-MyScreen" offers, such as free trial products
or special promotional pricing, are provided by participating
advertisers.
Moreover, MyScreen's mobile advertising solution is designed to
integrate seamlessly without interrupting users' regular call
behaviors. Subscribers choose the type of content and ads they
receive from categories such as sports, entertainment, lifestyle
and health. Advertisers can use MyScreen's unique "ad value hot
keys" to raise brand awareness, launch products and services,
promote special offers, generate traffic to retail locations,
improve customer loyalty and drive sales. MyScreen has secured
agreements with operators who currently have about 182 million
mobile subscribers and expects that number to increase
significantly during the next 12 months.
About MyScreen
MyScreen (PINK SHEETS: MYSL) (FRANKFURT: WICI) is a
first-of-a-kind mobile advertising technology platform that
provides advertisers with a new channel for reaching consumers. Its
unique patent-pending technology delivers full-screen,
incentive-based ads directly to the mobile phones of opt-in
subscribers. The visually engaging ads target subscribers based on
their demographic and psychographic profiles and provide them with
rewards such as free services, special offers and discounts. As
mobile innovators, MyScreen has forged extensive advertiser and
operator relationships and functions as an industry advocate.
Through its mobile marketing consultancy, the MyScreen Agency, the
company collaborates with traditional ad agencies and brand
advertisers to optimize their mobile advertising programs. For more
information, visit www.MyScreen.com.
Contacts: Roar Media Jeannie Salameh (727) 644-5010
jeannie@roarmedia.com Roar Media Jolie Balido (305) 586-0419
jolie@roarmedia.com www.RoarMedia.com
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