NeoMedia & Wendy's Partner for QR Services
December 18 2013 - 2:16PM
Business Wire
NeoMedia Technologies, Inc. (OTC BB: NEOM), the pioneer in
global mobile barcode management solutions, has partnered
with Wendy's® to become its exclusive provider for QR (Quick
Response) code services as a part of Wendy’s-created promotional
activities.
Wendy’s will be using NeoMedia’s NeoSphere™ product for its QR
campaigns on a go forward basis. NeoSphere provides an easy to use
enterprise grade barcode creation and management engine which
enables brands to connect instantly to mobile content while
delivering a high quality brand experience that is targeted and
measureable.
“Wendy’s has recognized the value of QR campaigns in assisting
to build its brand awareness, and NeoMedia’s NeoSphere product
provides this connection to our customers,” said Wendy’s spokesman
Denny Lynch.
“QR codes have rapidly become a key mobile media element as
brands look to bridge physical and digital media to connect with
their consumer. Working together with Wendy’s in the deployment of
QR campaigns, will be instrumental in continuing to demonstrate how
QR codes can help to drive brand affinity and extend promotions to
Wendy’s customers,” said Laura Marriott, CEO, NeoMedia.
For more information on NeoMedia services, please visit
www.neom.com
About NeoMedia
NeoMedia Technologies, Inc. is a pioneer in QR and mobile
barcode technology and infrastructure solutions that enable the
mobile barcode ecosystem worldwide. Its solutions have transformed
40+ million mobile devices with cameras across 193 countries into
barcode scanners, enabling a range of practical and engaging
applications. With its suite of products, services and extensive IP
portfolio, NeoMedia is able to offer customers an end-to-end mobile
barcode solution. NeoMedia’s customers include international
brands, agencies and handset manufacturers. The company also has a
growing portfolio of patent licensees including Microsoft and Kraft
Foods Group, Inc. Learn more at www.neom.com or one of our online destinations:
Facebook, LinkedIn and Twitter.
About The Wendy’s Company
The Wendy's Company is the world's third largest quick-service
hamburger company. The Wendy's system includes more than 6,500
franchise and Company restaurants in the United States and 28
countries and U.S. territories worldwide. For more information,
visit www.aboutwendys.com or www.wendys.com.
NeoMedia PRCandace Vadnais, 303-546-7946press@neom.com
NeoMedia Technologies (CE) (USOTC:NEOM)
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