Narrowstep Delivers Football's Hidden Story Series to Over 250 TV Networks Worldwide
January 31 2008 - 7:00AM
Business Wire
Narrowstep Inc. (OTCBB:NRWS), the TV on the Internet company,
announced that CAN Communicate and the F�d�ration Internationale de
Football Association (FIFA) will utilize its platform to offer
download services to more than 250 TV networks worldwide so they
can access a ground-breaking new series free of charge at
http://www.footballshiddenstory.com. Football's Hidden Story is a
26 part documentary series of individually researched stories
produced by CAN Communicate and Infront Sports & Media. These
stories provide an up-close look into a world where football is
more than just a game, it�s a way of life with heartfelt stories
from football enthusiasts such as Liberian amputee Dennis Parker
who found his escape from the streets through football to become a
star for his national team. �FIFA wanted us to provide an insight
into how football has an impact at a grass roots level and feature
some of the powerful human stories where football really does make
a difference,� said David Wooster of CAN Communicate. �The
Narrowstep platform provided us with an effective means to reach
broadcasters through a high quality and secure destination on the
Internet so that they could then share these stories with millions
of people around the world.� In a technological first for an
individual series, broadcasters can access all the resources they
need to offer this exclusive new series to their audience using
Narrowstep�s downloadServer. Each episode is available via digital
download on a 24/7 basis, providing editors and producers with an
innovative and secure solution to access filmed versions available
both cut and uncut, in edited three-minute segments or in the form
of a Video News Release. Broadcasters can also access additional
B-roll footage, as well as scripts and separate audio files for
radio or podcasts. �It is a great honour to be a part of something
so extraordinary,� said Barak Bar-Cohen, General Manager for UK and
European Operations at Narrowstep. �CAN Communicate and Infront
Sports & Media provided the world with a glimpse into the lives
of some amazing individuals who have been touched and inspired by
the game of football. Narrowstep is proud to be the provider of the
technology that enables the telling of these stories to millions of
people of all ages and nationalities around the world.� To date
episodes have been downloaded and screened on ESPN Star Sports
(Asia), Sky Italia, Bloomberg TV, Canal France International,
Setanta, Sports News TV, Al Jazeerah (English), CCTV (China), and
others including international networks who are FIFA rights
holders. The series is supported by FIFA to promote the game of
football around the world and to extend these stories into print
and other media. All episodes are free of charge to all
broadcasters at http://www.footballshiddenstory.com and contain no
branding or advertising. About Narrowstep Narrowstep� Inc.
(OTCBB:NRWS), the TV on the Internet company, is a leading provider
of Internet TV services supporting over 180 channels worldwide.
Narrowstep�s proprietary technology platform delivers the highest
quality, TV-like experience available on the Internet. A pioneer in
delivering Internet TV, Narrowstep offers the expertise and
technology to move, manage and monetize video content across the
Internet. For more information about Narrowstep, please visit
http://www.narrowstep.com or call 609-945-1760. About CAN
Communicate CAN is an innovative media communications company with
a rich pedigree in sport, business and television production. They
produce Brand Generated Content for forward thinkers who want to
engage and influence audiences. This includes broadcast, 3D
including live 3D, corporate image and Internet TV programming.
About FIFA The F�d�ration Internationale de Football Association
(FIFA) is an association governed by Swiss law founded in 1904 and
based in Zurich. It has 208 member associations and its goal,
enshrined in its Statutes, is the constant improvement of football.
FIFA employs some 280 people from over 30 nations and is composed
of a Congress (legislative body), Executive Committee (executive
body), General Secretariat (administrative body) and committees
(assisting the Executive Committee). To access the download area on
www.footballshiddenstory.com, media representatives should get in
contact with Football's Hidden Story Information Office for a
password, which will allow them to download all material for free.
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