Protocall Technologies Appoints Donald Hoffmann VP & COO COMMACK, N.Y., Aug. 17 /PRNewswire-FirstCall/ -- Protocall Technologies Incorporated (OTC:PCLI) (BULLETIN BOARD: PCLI) today announced that it has appointed Donald J. Hoffmann, CPA, to the newly created position of Vice President & Chief Operating Officer. The appointment became effective August 9, 2004. Mr. Hoffmann, a resident of Stony Brook, New York, will be responsible for managing day to day operations for Protocall, a leading developer of electronic software delivery systems for in-store and online retailers. Previously, Mr. Hoffmann spent 20 years working in all aspects of finance, administration and sales support for Computer Associates International, which grew from $53 million in annual sales to $4 billion during his tenure. At Computer Associates, he most recently served as Vice President of North America Sales Accounting. Excepting a one-year term as Chief Financial Officer for Gemco-Ware Incorporated from 1992-93, over two decades he served CA in a variety of executive and managerial capacities in European and North America Sales Operations, Internal Audit, Administration and Retail Sales Operations. Prior to joining Computer Associates, Mr. Hoffmann was a Senior Auditor for Ernst & Whinney from 1980 to 1983. He earned a B.S. in Accounting, Cum Laude, in 1980 from New York University, where he was captain of the wrestling team. Mr. Hoffmann is an active member of the Long Island community and presently serves as Treasurer of the Three Village Soccer Club. Previously, he served as Treasurer of the Community Program Center of Long Island and was a member of the Finance Review Committee of the Three Village School District in 2003. "Don Hoffmann's strength as a team leader and his track record in integrating sales and finance objectives into a coordinated operational plan will be instrumental in guiding Protocall's continued growth and market expansion," said Bruce Newman, President of Protocall Technologies and innovator of its flagship SoftwareToGo(R) electronic software delivery system. About Protocall Technologies Protocall Technologies Incorporated (OTC:PCLI) (BULLETIN BOARD: PCLI) (http://www.softwaretogo.com/) develops electronic software delivery systems for store and web retailers. The company provides specialized programming, digital rights management, and electronic merchandising services to its retail customers and software vendors. Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the companies, are forward- looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward-looking statements are further qualified by other factors including, but not limited to, those set forth in current and periodic reports and other documents filed by Protocall Technologies with the U.S. Securities and Exchange Commission. Protocall Technologies undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. DATASOURCE: Protocall Technologies Incorporated CONTACT: Media - Julie Gross Gelfand, HLD/Blankman Public Relations, +1-516-536-6811, , for Protocall Technologies Incorporated; or Investors - Malcolm McGuire, CCRI Corporation, 1-800-828-0406, , for Protocall Technologies Incorporated Web site: http://www.softwaretogo.com/

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