PayChest: New Mibella Brand Trademarks
January 18 2012 - 9:44AM
Marketwired
PayChest, Inc. (PINKSHEETS: PYCT) (the "Company") is pleased to
announce the Company has received confirmation of filing new
trademarks in the US and UK, for a new and additional product name
of "Mibella."
The Mibella trademarks have been filed on behalf of PayChest
that is, or will be, the owner of record. This differs from the
Flushaway® trademarks that are used under license. The UK trademark
application can be viewed at www.ipo.gov.uk and the US application
can be viewed at http://www.uspto.gov/trademarks/index.jsp.
The Mibella name, meaning "My beautiful," has high consumer
appeal and is designed to complement the existing brand and product
positioning. Mibella was created following research and feedback on
brand names with the trademark filing and brand announcement
delayed for competitive reasons. Final approval and registration of
the trademark in the US will follow after a purchase order is
received.
Many well-known consumer products are simultaneously sold under
different brand names and packaging to reflect different consumer
preferences across culture, language and countries.
Mibella retains all the features of the new Flushaway® product
line. Both the Mibella and Flushaway® brand of flushable
biodegradable women's pads and liners incorporate the latest
product design to improve product performance and consumer comfort
over earlier versions of Flushaway® products, previously sold in
Wal-Mart, K-Mart and other major retailers.
The new Mibella brand packaging, logo design and colours have
already been designed. Mibella packaging is blue and white while
the Flushaway® brand will continue to be packaged in the pink,
black and white colours that is currently seen on the
www.paychest.com website. Over the next several weeks, the Company
website will be updated to include the new Mibella brand.
Shareholders are encouraged to go to the company website on a
regular basis and there will be regular additions to the
website.
NOTES ABOUT FORWARD-LOOKING STATEMENTS
Except for any historical information contained herein, the
matters discussed in this press release contain forward-looking
statements that involve risks and uncertainties, including those
described in the Company's filings with OTC Markets
http://www.otcmarkets.com/stock/PYCT/financials.
Certain statements contained in this release that are not
historical facts constitute forward-looking statements, within the
meaning of the Private Securities Litigation Reform Act of 1995,
and are intended to be covered by the safe harbors created by that
Act. Reliance should not be placed on forward-looking statements
because they involve unknown risks, uncertainties and other factors
which may cause actual results, performance or achievements to
differ materially from those expressed or implied. Forward-looking
statements may be identified by words such as estimates,
anticipates, projects, plans, expects, intends, believes, should
and similar expressions and by the context in which they are used.
Such statements are based upon current expectations of the Company
and speak only as of the date made.
Historical news releases on the Company can be found at
http://www.paychest.com/news.htm.
Contact: Paychest, Inc. ir@paychest.com Tom Hands 1-416-619-5242
from overseas: +1-416-619-5242 Tobie Oliver 1-800-624-7479 from
overseas: +1-714-274-7206
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