LONDON, March 6, 2014 /PRNewswire/ --
Playtech, the international designer, developer and licensor of
software and services for the online, mobile, TV and land-based
gaming industry, is proud to announce the launch of its Live Games
for one of the industry leading brands - Ladbrokes.
(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )
The launch will enable Ladbrokes to distribute all of Playtech's
Live Games, across all platforms including desktop and mobile. The
mobile platform will feature both HTML5 and native versions for iOS
and Android devices, providing Ladbrokes with the most
comprehensive solution available today. Developed with industry
leading broadcasting technology, all of Playtech's Live Games are
created with the highest video quality. In doing so, players
enjoy an identical quality to that provided on desktop devices,
offering players a live gaming experience which is second to
none.
Featuring the largest private area Playtech has created to date,
Ladbrokes will provide their players with an exclusively branded
Live area. Taking Live Games to the next level, players will also
be able to join live game tables via the lobby stream with just one
click. The fully dedicated area appeals to high rollers and novice
players alike and offers Ladbrokes the opportunity to leverage
their presence and positioning with branded and customised content
to deliver an improved player experience.
The new Multi-Game interface launched is designed to maximise
player value which will allow Ladbrokes' players to play any three
games simultaneously via a single window where the games or game
tables can be easily swapped using a user friendly interface. The
mobile native version also contains a unique lobby stream where
players can tap any table to join.
Aviv Nankin, Playtech's Head of
Live Games, commented, "We are very excited to launch our Live
offering with Ladbrokes. With its branded clickable private area
live stream and full support for all mobile devices, I am certain
Ladbrokes will see the positive results of this launch in no time.
Our product definitely represents the next generation of Live games
and we are excited to launch this new advanced live casino solution
with one of the leading brands in our industry."
About Playtech
Playtech develops unified software platforms and content for the
online and land-based gaming industry, together with providing a
range of ancillary services such as marketing, hosting and CRM
services.
The Group's capabilities enable the delivery of an integrated
software or turnkey solution, with players accessing online,
broadcast, mobile and server-based gaming terminals through a
single account.
New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups, government
sponsored entities such as lotteries, and new entrants making their
online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange
and has over 3,000 employees located in twelve countries. Its
leading gaming applications include casino, poker, bingo, sports
betting, live, mobile and social gaming, casual and fixed odds
games.
http://www.playtech.com
For further information contact:
Playtech Ltd
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Pelham Bell Pottinger
+44(0)20-7861-3232
Adam Kay, Head of Investor Relations
+44(0)1624-645954
Pelham Bell Pottinger
David Rydell / Olly Scott / Guy
Scarborough
+44(0)20-7861-3232
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